News Yamaha Motorsports Enhances Website

Yamaha Motorsports Enhances Website

Motorcycle Industry News

The Motorsports Group of Yamaha Motor Corporation, U.S.A., has enhanced its consumer facing website: yamaha-motor.com. Based on direct customer feedback, the enhanced site provides a better user experience with easier navigation, more engaging content, and above all, allows consumers to more quickly access the information they want about Yamaha Motorsports products.

The redesigned site features a new layout, larger images and full screen videos, and streamlines navigation by categorizing products such as motorcycles, scooters, ATVs, Side-by-Side vehicles and snowmobiles. A new Parts & Accessories section provides more information and direct access to Genuine Yamaha Parts and Accessories along with GYTR performance parts and Genuine Star Custom Accessories.

Dave Byer (Division Manager for the Yamaha Internet Marketing Group) says: "Yamaha stands for quality and performance, and now the millions of annual online visitors will see that same focus carry over to our enhanced website.

"The redesigned site is more visual and the navigation is streamlined providing easier access to information, photos and videos highlighting Yamaha’s broad range of motorsports products."

To visit the new version of the Yamaha Motorsports website go to: yamaha-motor.com.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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