Motorcycle Racing News 2011 MotoGP: Ducati & Diesel Unite

2011 MotoGP: Ducati & Diesel Unite

2011 MotoGP News

Italians tend to stick together, especially when motorsports are involved. After Valentino Rossi made the switch to Ducati for the 2011 MotoGP season, the Italian / Italian relationship became all the rage.

And now there will be another big Italian name united with the MotoGP combination of Rossi and Ducati, Diesel.

The maker of the famed designer jeans has signed a partnership with the Ducati MotoGP team. The agreement was signed by Renzo Rosso, President and Founder of Diesel, and Gabriele del Torchio, President of Ducati Motor Holding S.p.A., for the 2011 and 2012 seasons.

Ducati says the two brands, known and loved all over the world, share common roots: creativity and innovation, typical of the "Made in Italy" tradition, distinct factors that have enabled both companies to assert themselves and become true Italian icons all over the world.

In the constant pursuit of excellence, the lifestyle brand and the motorcycle manufacturer have earned international reputations over the years, achieving extraordinary objectives while following unconventional paths.

For 2011 MotoGP Ducati Team livery, the GP11 will feature Diesel’s logo on the bikes of Rossi and Nicky Hayden; the famed Diesel Mohawk head will appear on the bikes’ fairings and tailpieces, and on the sleeves of the race suits and clothing worn by Rossi and Hayden as they compete the premier-class title.

Following this initial phase, the coming months will see these two prestigious brands joining forces in additional projects and initiatives, coordinated on Diesel’s side by Stefano Rosso, Renzo’s son, who is responsible for the brand’s overall strategic alliances.

A passion for MotoGP racing and the Ducati brand are nothing new for Renzo Rosso. The Diesel logo appeared on a desmodromic motorcycle in 1990, when Ducati earned its first World Superbike crown with rider Raymond Roche.

Renzo Rosso says: "I’ve always been a Ducati fan. I’ve been following them during the years and I currently drive a Monster S4R testastretta and a Streetfighter. I am proud of the appreciation that the brand has gained all over the world, both in terms of design and performance.

This season in particular is extraordinary, with the arrival of Valentino Rossi the association between our brands is perfectly in line with our "Only the Brave" philosophy!"

Gabriele del Torchio says: "I’m particularly proud of and pleased with this new partnership, which adds up to other significant collaborations we’ve made heading into this new sporting challenge.

"To be joined by a ‘Made in Italy’ icon like Diesel, and to have the personal support of a superfan like Renzo Rosso, can only bring additional motivation and credibility to the Ducati Marlboro Team and its great MotoGP riders."

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Monster Energy Supercross Schedule (Super Tuesdays and more)

The 2021 Monster Energy Supercross schedule is now public. Due to the government responses to the COVID-19 pandemic, the schedule is unlike any seen...

2021 Yamaha MT-09 First Look and All-New (18 Fast Facts)

All-new from the ground-up this year, the 2021 Yamaha MT-09 gets a new motor and chassis, along with a full suite of electronics. Let's...

2020 Yamaha Super Ténéré 1200 ES Adventure-Touring Test

The Yamaha Super Ténéré story begins with the TT500 off-road enduro machine released in 1975, and the XT500 dual-sport model the following year. These...

2021 Aprilia RS 660 Review (18 Fast Facts From the Canyons)

The long-awaited and much-anticipated 2021 Aprilia RS 660 is finally here. Slipping into an under-served niche in the motorcycling world, it is a high-tech...

2020 Honda Rebel 500 Review: 16 Fast Facts (Urban Motorcycle)

After a successful first run from its debut in 2017, the 2020 Honda Rebel 500 enjoys some updates this year. The parallel-twin powered cruiser...

2021 KTM 890 Adventure First Look (9 Fast Facts with Specs and Photos)

Joining the previously announced 2021 KTM 890 Adventure R and Adventure Rally R dirt-oriented ADV motorcycles, we are quickly getting a look at the...