Traxxas support of the championship is in an effort to utilize Monster Energy Supercross to help promote their brand in a popular action sports industry appealing to a wider audience.
Mike Jenkins (President, Traxxas) says: "Traxxas is excited to sponsor Monster Energy Supercross for 2011." It’s a perfect fit. Supercross fans’ enthusiastic response to our sponsorship efforts in 2010 with the Pro Circuit team and Kawasaki’s Team Green amateur motocross program made the decision to move up to the championship’s sponsor an easy one.""We’re looking forward to bringing high-performance Traxxas fun to an even wider audience in 2011. Monster Energy Supercross is an incredible sport to watch and the riders are supremely skilled athletes. Traxxas is proud to be The Official Hobby Class Radio-Controlled Truck of Supercross."In addition to being one of the highly-recognized sponsors of Monster Energy Supercross, Traxxas will receive traditional sponsorship benefits and exhibit space within the pit party at 16 races to showcase their try-me-track that will give fans a first-hand experience of the industry-leading Traxxas hobby-class radio-controlled product.
Dave Prater (Director of Supercross) says: "We are excited to bring Traxxas on board for the 2011 season. Through Monster Energy Supercross, Traxxas products will be showcased to three-quarters of a million fans, which will be a great springboard for channeling their state-of-the-art R/C equipment."Traxxas was founded in 1986, and is the innovator of "ready to run" (RTR) radio-controlled models. Before the company popularized the concept, the radio-controlled hobby was built around kits that required assembly and painting, and did not include all the electronics required to operate them. Traxxas changed all that by offering professionally assembled models with the hobby-class performance of kits. Since then, "RTR" models have become the industry standard. Traxxas takes the concept further with "Ready-To-Race," and offers the fastest, most complete, highest-performance RTR models available.Traxxas is the fastest name in radio control and builds the fastest Ready-To-Race® R/C models in the world. Its fastest cars and trucks can top 70mph, with powerful nitro-burning 2-stroke engines and state-of-the-art brushless electric motors. Traxxas models are sold in hobby stores worldwide and online at Traxxas.com.