Motorcycle Racing News Ducati Fashion Show at Long Beach IMS

Ducati Fashion Show at Long Beach IMS

International Motorcycle Show

If you have any doubt that sex sells, you haven’t seen the Ducati Fashion Show at the International Motorcycle Show in Long Beach, California.

Sure, the new 2011 Diavel was there, along with former MotoGP World Champion Nicky Hayden, but the Ducati Fashion show was definitely a head-turner that drew eyeballs of both sexes.

Strutting their stuff on a circular runway with a Diavel at the head, model after model showed Ducati’s line of apparel that ranges from purely off-bike fashion to technical wear.

This was the 2011 Ducati apparel collection’s North American debut. The new line of technical and lifestyle clothing has something for everyone.

Besides the girls flaunting the new Ducati apparel, also making their first Long Beach IMS appearance was the 848EVO and 1198SP superbikes, as well as the middleweight Monster 796 and Pikes Peak winning Multistrada 1200 S.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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