Motorcycle Types Adventure / Dual-Sport THQ: Official Video Game of 2011 Supercross

THQ: Official Video Game of 2011 Supercross

THQ: MX Vs. ATV

Feld Motor Sports announced Monday that video game giant THQ Inc. will return in 2011 as the Official Video Game of Monster Energy AMA Supercross, an FIM World Championship.

The 2011 Monster Energy AMA Supercross season marks the seventh year THQ has been a sponsor of the championship.

Over the past seven years, Monster Energy AMA Supercross has served as a key marketing platform for THQ’s widely popular MX vs. ATV video game franchise.

Dating back to THQ’s initial Monster Energy AMA Supercross sponsorship in 2004, MX vs. ATV has been exposed to more than five million fans at supercross races alone.

In the upcoming MX vs. ATV game, to be announced at the start of the season, THQ has been granted licensing rights to use the AMA Supercross logo.

Michael Lustenberger (Vice President of Glbal Brand Management – Online, THQ) says: "Partnering with Monster Energy AMA Supercross has always allowed us to connect with race fans on a unique level. The upcoming 2011 season is no exception as we will reveal the next MX vs. ATV game at the first race and allow Monster Energy AMA Supercross fans to be the first to see it."

In addition to the online and in-stadium branding at Monster Energy AMA Supercross, THQ will receive space in the Pit Party for activation, providing fans the opportunity to be the first to play the next MX vs. ATV later in the season.

THQ will also receive commercial advertising units in CBS Sports network broadcasts of Monster Energy AMA Supercross and will have the opportunity to conduct focus groups during pit parties at select races.

The focus groups will allow fans to critique the current game and will also give them a chance to share their thoughts on the approaching game.

Charlie Mancuso (President of Feld Motor Sports) says: "Feld Entertainment is thrilled to continue our outstanding and long-term partnership with THQ Inc. for the upcoming Supercross season. It has been a pleasure to work with such an innovative and engaging partner that continues to show its commitment to the sport, and we are excited about the growth and results the relationship will continue to produce."

The 2011 Monster Energy AMA Supercross season and THQ sponsorship initiatives kick-off Saturday, Jan. 8 with the opening round of the season from Angel Stadium in Anaheim, Calif.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Indian Challenger Lineup First Look: Photos, Prices, and Colors

The performance-oriented Challenger bagger lineup from Indian returns for 2021, with three models to choose from. All three 2021 Indian Challenger models get the...

2021 GasGas Motocross Lineup First Look (Specs and Photos)

When under Spanish ownership, GasGas was never known as a motocross brand. However, under the guidance of Pierer Mobility AG and Bajaj Auto—the owners...

2021 Indian Chieftain Lineup First Look: 3 Big-Inch Baggers

There are three baggers in the 2021 Indian Chieftain lineup, with just a few changes to the motorcycles this year. There are new colors,...

2021 GasGas Trial Lineup First Look (8 Fast Facts: 3 TXT Racing Models)

The first GasGas motorcycles of the Pierer Mobility AG and Bajaj Auto era have arrived. Those who were expecting wholesale redesigns of the line...

Lieback’s Lounge: This Will All Pass [Thoughts on Simic and Motorcycles]

There is a menace in the air Of tragedies in the making. These lines are from "Late September," written by the American minimalist poet Charles Simic....

Racing Classic Motorcycles: First You Have to Finish by Andy Reynolds [Review]

Author Andy Reynolds’ new book, Racing Classic Motorcycles: First You Have to Finish, is about a man livin’ the classic motorcycle racing dream—with some...