2010 Love Ride: Info & Schedule

Motorcycle Charity

America’s most successful motorcycling charity event, the Love Ride, is back with a "retro" run next Sunday, Nov. 7, 2010, from Glendale Harley-Davidson to Calamigos Ranch in the Malibu hills.

Registration at Glendale Harley-Davidson will open from 8 a.m. – 10 a.m. This year’s event benefits Autism Speaks.

Oliver Shokouh, and Grand Marshal Jay Leno, will lead riders back to the same venue where the Love Ride began 26 years ago. Shokouh came up with the motorcycle ride idea in an effort to raise money for children’s charities.

Oliver Shokouh says: "A rare prize, Bruce Springsteen’s autographed guitar from his 1996 Love Ride performance, is up for grabs to anyone who registers.

One of the Love Ride’s original performers, Robby Krieger of The Doors, is scheduled to play a retro set of music. Jay Leno has donated tours of his private garage to the top three winners of the People’s Choice Pre-1960 Vintage Bike Show.

Blending the past with the present, is Danielle Hebert a motorcycle songstress from Canada, who is now arriving on the LA music scene to perform her original songs.

Love Ride Retro 2010 will be a memorable day, thoughtfully created by founder Shokouh to give back love to the riders and volunteers who have made the event so worthwhile over the years. With nostalgic entertainment, drinks and barbequed tri-tip, chicken and other great food, participants will have fun being part of the activities.

Love Ride’s main purpose is, "For biker’s to give from the heart to those less fortunate," says Shokouh.

Donation tickets are $100 per person. Riders of all motorcycle makes are encouraged to sign up. Registration is in advance. Forms are available online at loveride.org, or in person at Glendale Harley Davidson, 3717 San Fernando Road, Glendale, Calif. Forms can also be obtained by calling the dealership at (818) 246-5618.

Tens of thousands of Bikers and Hollywood celebrities have given their much-valued support over the years, netting over $14 million for children’s charities.

2010 Love Ride tentative schedule:
Glendale Harley-Davidson

8 – 10 a.m. Pre-registration
8:15 KLOS Radio personality Bob Buchmann welcome
Philip Hain, Autism Speaks
8:20 Vocal Variations perform – young teen singing group with Autistic member
8:45 Sponsor mentions
8:50 Vocal Variations perform
9:15 Jay Leno
9:20 Emilio Rivera – FX Star of Sons of Anarchy
9:30 Bob Buchmann – final announcements

Calamigos Ranch (tentative schedule)
10:30 a.m. Gates open at Calamigos Ranch
11 Beverage service opens
11 Music and announcements
11:15 Danielle Hebert-motorcycle songstress from Canada
Noon BBQ served (service ends at 2pm)
12:15 Jay Leno & Oliver Shokouh introduce other dignitaries, i.e. Willie G Davidson, grandson
of founder of Harley-Davidson Motor Company and other special guests
12:30 Victor McLaglen Drill Team, Egg Toss and Slow Ride
1:30 Robby Krieger Band
3 p.m. Final announcements, drawings

For latest information and updates on the ride, go to www.loveride.org.

About Love Ride
The Love Ride began in 1984 as a 501(c)3 charity organization to raise funds for children’s charities. Oliver Shokouh is Love Ride’s founder and the owner of Harley-Davison of Glendale, the authorized dealer for Harley-Davidson® and Buell Motorcycles since 1977. More information about the dealership can be found at glendaleharley.com.

Autism Speaks
Since its inception in 2005, Autism Speaks has committed over $142.5 million to research through 2014 and developed innovative new resources for families. The organization is dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Autism Speaks has played a critical role in securing federal legislation to advance the government’s response to autism, and has successfully advocated for insurance reform to cover behavioral treatments. To learn more about Autism Speaks, please visit autismspeaks.org.

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One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007 and is currently Editor at Large at Ultimate Motorcycling. He is also the author of 365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).