News Belgium: Campaign Promotes Motorcycling

Belgium: Campaign Promotes Motorcycling

Motorcycle Commuter

Febiac, the Belgian Association reuniting manufacturers and importers of automobiles and motorcycles, launched a campaign which shows the advantages of commuting on a motorcycle as alternative to a car.

By placing large posters on the back of trucks, Febiac goal is to spark a reflection on the drawbacks of congestion and invite readers to consider motorcycles as an alternative mode of transport capable of reducing travel times as well as traffic levels.

The target of this pro-motorcycle campaign are car users, especially those stuck in traffic jams.

The tag line reads: “By the time you finish reading this, I’ll be long home”.

Besides showing that it takes less time to go home when on a motorcycle, FEBIAC’s intent is contributing to increase road safety by raising the awareness of car users and encouraging them to look out for motorcyclists on the road.

Since in 50% of cases*, the primary accident contributing factor is a human error on the part of the OV driver a consistent safety message is bound to be beneficial to Belgian motorcycle riders.

* MAIDS – Motorcycle Accidents In-Depth Study,

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling.

Emula Concept First Look: With 2electron McFly Technology

One of the prime complaints many motorcyclists have about electric motorcycles is that they don’t deliver the visceral experience that comes from an internal...

2020 Yamaha Power Assist Bicycles Review: Two Electric Choices

While not a motorcycle, as we interpret it, a pedal-assisted electric bicycle just might be a gateway product to owning a motorcycle. With that...

Editor’s Choice: Al Phillips Collection at Mecum Indy 2020 Auction

Noted motorcycle collector Al Phillips will be selling 25 motorcycles from his collection at the Mecum Indy 2020 auction at the Indiana State Fairgrounds....

2020 Kawasaki Concours 14 ABS Buyers Guide: Specs & Price

Based on the dragstrip-scorching Kawasaki Ninja ZX-14R, the 2020 Kawasaki Concours 14 ABS is a civilized coast-to-coast sport-touring motorcycle that does not lack for...

2021 AIMExpo Dates Set: Now A Trade-Only Show

The Motorcycle Industry Council is making two big changes to its American International Motorcycle Expo (AIMExpo). First, the date for the show, which the...

Suffragists Centennial Motorcycle Ride Starts July 31, 2021

Women’s Motorcycle Tours’ Suffragists Centennial Motorcycle Ride is set to start in Portland on July 31, 2021, and run through August 20 in Washington, DC....