Revved up and ready to cruise on down to the international award-winning festival that offers participants an extended weekend getaway brimming with sun, beaches, bikes and sun, the industry leader in motorcycle apparel is looking forward to a large presence at the much anticipated event being held October 14-17.For four glorious days, Daytona Beach will play host to Biketoberfest. Soon to be buzzing with an expected 150,000 bikes as well as an array of food, vendors, entertainment and music other popular activities include motorcycle shows and rallies that showcase new, vintage and custom bikes, demonstration rides on the newest machines from top manufacturers, and on-track motorcycle action at the world-famous Daytona International Speedway.You won’t want to miss it!Biketoberfest also provides the perfect opportunity for Hot Leathers to showcase a number of their superior products.Florida rally-goers will have the chance to browse amongst a significant selection of Hot Leather’s premier merchandise including t-shirts, hats and other products for men, women and children at a variety of locations throughout Daytona Beach including their Main Street location open year-round and multiple locations at the Speedway and the Cabbage Patch.Renowned for packing up their merchandise and visiting a number of rallies and festivals throughout the nation, Hot Leathers goes to great lengths to ensure that motorcycle enthusiasts from coast to coast have the opportunity to peruse and purchase the ultimate in riding gear at Hot Leathers’ simple one-stop-rally-shop.Hot Leathers has been serving the motorcycle community for over 25 years. As a result, the company’s growing wholesale and printing facilities have earned it a place as one of America’s top 50 volume screen printers. Keep an eye out this summer for the Hot Leathers logo.It’s a brand you can trust with prices you can easily afford.Follow Hot Leathers as they comb the nation, outfitting motorcycle enthusiasts with the quality merchandise that they desire and deserve. Check out hotleathers.com to see their full 2010 rally schedule and to peruse their diverse and original merchandise.