News Ducati North America Reports Sales Increase

Ducati North America Reports Sales Increase

Motorcycle News

Ducati North America has announced a sales increase for month of July 2010 in the USA, Canada and Mexico.

Motorcycling season is in full swing and Ducati was delighted to report a 7.5% July sales increase over last year in all three North American countries.

In the United States alone, Ducati captured a 4.75% increase over July 2009. This is a welcome result for the company in light of continued motorcycle industry decline, although BMW and Triumph have also reported recent sales increases.

Ducati’s sales success can be attributed to a number of factors, most notably its strong new product lineup.

Demand for the Multistrada 1200 continues to exceed supply — with several colors and packages sold out before arrival stateside.

July also marked the arrival of the new Monster 796, a formidable package of lightweight power and agility for $9,995.

Further sales strength was found via Ducati’s ‘Unleash the Red’ promotion, the most comprehensive and attractive promotion Ducati has offered to date.

Until August 31st customers can choose between competitive finance rates and generous in-store credit with the purchase of specific new Ducati models.

August will mark the arrival of the recently announced new 848EVO Superbike, which brings significant performance improvements without a price increase.

The ‘Unleash the Red’ promotion and continued arrivals of the new Multistrada 1200 are already ensuring that August will be a repeat of July’s strong sales performance.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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