Harley-Davidson Newsline for 7/30/10

Motorcycle News

Harley-Davidson recently hit the milestone marker of 1 million fans on its Facebook page, which was launched in July 2008. Featuring daily updates on new products, events, and a wide variety of other topics of interest to riders, Facebook is one element of the company’s close to the customer social media strategy.

“The Motor Company uses social networking sites like Facebook, YouTube and Twitter to make the Harley-Davidson brand more relevant with owners, riders and enthusiasts,” said Chad Hockerman, Project Manager Social Networking.

“We’re doing this by maintaining an ongoing dialogue with current owners and building a new one with dreamers through engaging content that revolves around our products, our culture and our company. The million fans milestone is testament to this approach.”

Harley-Davidson Exiting Sidecar Business

As a result of the decline in retail demand for Harley-Davidson sidecars, which accelerated following the introduction of the Harley-Davidson Tri-Glide family of trikes, Harley-Davidson has made the decision to exit the sidecar business.

The Company will end motorcycle sidecar production upon completion of remaining 2011 model year orders. Effective immediately, no new sidecar orders will be taken.

Harley-Davidson is committed to continued support of its dealer network and customer support for sidecar owners and will support current customers by continuing to honor warranty repairs and supply service parts and technical support.

The sidecar was first made available to Harley-Davidson customers in 1914 and will remain a proud part of the Company’s history.

Harley-Davidson Visa Signature Card Speeds Up Rewards

The new H-D Visa Signature Card is designed to rev up your reward earning power. Apply today and get 2,000 bonus points upon approval. Then, for every dollar you spend on your card, you’ll earn:

• 3 points at H-D dealerships
• 2 points at gas stations, restaurants, bars, and lodging
• 1 point everywhere else!

Restrictions apply. To get started, visit www.h-dvisa.com or call 1-877-742-4766, ext. 44042.