Motorcycle Racing News Lifter Sponsors Pramac MotoGP Team

Lifter Sponsors Pramac MotoGP Team

Race Supporters

For the 2010 MotoGP season, Lifter will be one of the sponsors of the Pramac Racing Team. The partnership, that started last year during the Mugello Moto GP round, has increased the brand awareness of the Italian company on the international market.

Lifter, whose headquarters are located in Casole d’Elsa in the Siena province, is a part of the Pramac Group SpA. The company develops, manufactures and markets a full range of resources for internal material handling and storage: Trans pallet manual, electronic and forklifts.

The production of the company’s industrial equipment is characterized by high quality and by the high functionality of the designs. The company distributes its products through an extensive network of connections throughout most of the world.

Paolo Campinoti (Team Principal Pramac Racing Team) says: "After the excellent last season results, we made the decision to place the logo of Lifter on the Pramac’s Racing Team liveries for this MotoGP 2010 season. MotoGP is the most par excellence motorcycling championship, followed worldwide: just think that this year we will race in thirteen different countries."

"For this reason, the MotoGP seems to be a great showcase to the world for our commercial partner. We hope that the collaboration with Lifter can continue to enhance the awareness of the company in all the world establishing itself as a leader in its field."

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2022 Kawasaki KLR650 First Look (14 Fast Facts)

2018 was a dark year for Kawasaki KLR650 enthusiasts. It was the last year of the much-loved venerable big-bore dual-sport model that debuted in...

2022 Indian FTR Lineup First Look (8 Fast Facts)

It’s barely 2021, yet the 2022 Indian FTR lineup is here, and there are some significant changes to three of the four variants. In...

2021 Kawasaki KLX230R S First Look (8 Fast Facts)

Just a year after the debut of the Kawasaki KLX230R trail bike, we get our first look at the 2021 Kawasaki KLX230R S. While...

2021 Triumph Speed Triple 1200 RS First Look (19 Fast Facts)

Forget what you know about any previous Triumph Speed Triple. The 2021 Triumph Speed Triple 1200 RS is an all-new naked upright sportbike ready...

2021 Harley-Davidson CVO Limited First Look: Updates, Specs, Photos

The 2021 Harley-Davidson CVO Limited arrives with two new paint choices, plus a couple of updates in the dash area. There’s a new LED...

MP Magic 37.5 Tech Merino Wool Socks Review (All-Season Footwear)

I’m very picky when it comes to motorcycle socks. For dirt bikes, it’s easy. I always wear Fly Racing Knee Brace socks, as they...