For the 2010 MotoGP season, Lifter will be one of the sponsors of the Pramac Racing Team. The partnership, that started last year during the Mugello Moto GP round, has increased the brand awareness of the Italian company on the international market.
Lifter, whose headquarters are located in Casole d’Elsa in the Siena province, is a part of the Pramac Group SpA. The company develops, manufactures and markets a full range of resources for internal material handling and storage: Trans pallet manual, electronic and forklifts.
The production of the company’s industrial equipment is characterized by high quality and by the high functionality of the designs. The company distributes its products through an extensive network of connections throughout most of the world.
Paolo Campinoti (Team Principal Pramac Racing Team) says: "After the excellent last season results, we made the decision to place the logo of Lifter on the Pramac’s Racing Team liveries for this MotoGP 2010 season. MotoGP is the most par excellence motorcycling championship, followed worldwide: just think that this year we will race in thirteen different countries."
"For this reason, the MotoGP seems to be a great showcase to the world for our commercial partner. We hope that the collaboration with Lifter can continue to enhance the awareness of the company in all the world establishing itself as a leader in its field."