BMW motorcycle sales increase 14.4%

Motorcycle Sales

The BMW Group once again improved sales volumes substantially in February of this year. A total of 91,758 BMW, MINI and Rolls-Royce automobiles were delivered to customers (prev. yr. 80,474) – representing an increase of 14.0%. The figure for the year to the end of February was 173,911 units – 15.3% higher than the previous year (150,893).

A total of 78,248 BMW brand automobiles were delivered to customers in February – an increase of 13.7% (prev. yr. 68,823). For the year to the end of February, sales were 14.7% higher than the previous year (129,085) at 148,112 units.

Sales of the MINI brand also continued to perform well. Last month, 13,443 MINI cars, 16.0% more than in February 2009 (11,584), were delivered to customers worldwide. 25,645 MINI vehicles were sold in the year to the end of February. That represents an increase of 18.2% (prev. yr. 21,704).

The Rolls-Royce brand delivered 67 automobiles in February (prev. yr. 67/+0.0%). For the year to the end of February, 154 Rolls-Royce cars were handed over to customers worldwide (prev. yr. 104/+48.1%).

Following a good performance in January, deliveries in the Motorcycle Segment again rose substantially in February by 24.6% to reach a total of 5,485 vehicles (prev. yr. 4,401). For the year to the end of February, that represents an increase of 14.4% to 9,299 motorcycles sold (prev. yr. 8,132). The revised R 1200 GS, R 1200 GS Adventure and R 1200 RT, all strong volume models, contributed to this growth as well as the newly introduced S 1000 RR.

BMW Group sales in/up to February 2010 at a glance

 

In Feb. 2010

Comp. to prev. year

Up to and incl. Feb. 2010

Comp. to prev. year

BMW
Group Automobiles

            91,758

         +14.0%

173,911

            +15.3%

BMW

            78,248

         +13.7%

148,112

            +14.7%

MINI

            13,443

         +16.0%

25,645

            +18.2%

Rolls-Royce
Motor Cars

                     67

           +0.0%

154

           +48.1%

BMW
Motorcycles

                5,485

         +24.6%

9,299

           +14.4%