News Moto Guzzi returns to Pro Italia

Moto Guzzi returns to Pro Italia

Pro Italia, one of the foremost sport bike destination dealers in the country and located in Glendale California, announced today that it has renewed its partnership with Moto Guzzi after an 8-year hiatus.

Paolo Timoni, Piaggio USA President/CEO, noted "Piaggio and Moto Guzzi are pleased to have Pro Italia, one of the great motorcycle shops in North America, partner with us in representing the Moto Guzzi motorcycle range in Los Angeles. Pro Italia was one of our charter dealers and they have returned to our fold convinced that the Moto Guzzi brand, supported by the great resources of the Piaggio Group, has renewed its focus on value, service, and innovation."

Bill Nation, Dealer/Principal of Pro Italia noted that "Moto Guzzi have a vibrant following and a reputation for value, reliability and low running costs, three things very important in this economy. To top it off, designers Miguel Galluzzi and Pierre Terblanche are now delivering new interpretations of classic Moto Guzzi models while concurrently breaking new ground with bikes like the Griso 1200 8v and Stelvio 1200. As always, Moto Guzzi motorcycles reflect the genuine character of Italy and with the renewed interest in less complex motorcycles, the time for Guzzi to partner with Pro Italia is perfect." Nation added, "They’re cool too, just say ‘Guzzi’, and try not to smile."

Pro Italia will initially be showing the V7 Classic, the V7 Cafe Classic, the Griso, and California Vintage. On Thursday, March 4, Pro Italia will hold a cocktail party and bike showing to welcome back Moto Guzzi. The event will take place at Pro Italia from 6:30pm to 9pm and will feature both current and vintage Moto Guzzi. All day Saturday March 6th we invite owners to ride their Guzzi to the shop for mini Guzzi love festival. Refreshments and a prize drawing are on the agenda.

With the announcement that Pro Italia will now be carrying Moto Guzzi in addition to other great Italian brands, it seems that Italian motorcycles, great riding roads, extraordinary customer service and Pro Italia continue to go hand-in-hand.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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