Harley-Davidson show at Daytona Bike Week

Ride-In Custom Bike Show

Every Harley-Davidson motorcycle and rider has a truly unique personality. These one-of-a-kind bikes and their proud owners will be out in full force at the Harley-Davidson Ride-In Custom Bike Show at Daytona Bike Week.

Motorcycles with incredibly detailed, dazzling and distinctive customization will be displayed in the Harley-Davidson Ride-In Custom Bike show on Wednesday, March 3 at Riverfront Park on Beach Street during the 69th Annual Daytona Bike Week at Daytona Beach, Fla. Custom motorcycle owners are invited to compete for cash prizes and trophies, and bike enthusiasts can get a good look at these artistic rolling sculptures.

Owners can enter their motorcycles in the Ride-In Show Contest on March 3 from 9 a.m. to noon at Riverfront Park on Beach Street in Daytona Beach, or online at harley-davidson.com. Registration is followed by judging with prizes awarded by Harley-Davidson design experts beginning at 4 p.m. First place and two runner-up winners in each of 14 judging categories will receive cash prizes or trophies.

In addition, cash prizes will be awarded to the top motorcycles using Harley-Davidson Genuine Motor Accessories, for Most Dramatic Audio and the Willie G. Award for H.O.G. members. Entry fees are donated to the Muscular Dystrophy Association (MDA).

"There is a tremendous sense of competition and camaraderie among the riders and motorcycle enthusiasts who attend the Ride-In Custom Bike Show," said Steve Earnshaw, Harley-Davidson Director, Retail Operations: Parts & Accessories, CVO, Trike / Service. "The passion and creativity that goes in to these custom Harleys is so incredible that we want to see it all get recognized and rewarded, while also helping support MDA."

The Harley-Davidson Ride-In Custom Bike Show has also been one of the biggest and best shows at Daytona Bike Week for more than 30 years.

Other Harley-Davidson events during the week at Riverfront Park include interactive activities, MDA Auction and Bike Raffle and other events. There will also be Demo Rides, H.O.G. Pin Stop, interactive motorcycle display and other activities at the Daytona International Speedway.

A full schedule of Harley-Davidson Bike Week activities will be posted on harley-davidson.com/daytona.