Motorcycle Types Cruiser Michael Lichter's 'Motorcycles as Art' Sturgis Exhibit

Michael Lichter’s ‘Motorcycles as Art’ Sturgis Exhibit

Michael Lichter’s internationally renowned and highly anticipated 10th Annual Motorcycles as Art exhibition is sure to be a significant highlight during Sturgis Rally Week 2010. The exhibit is scheduled for August 7-13 and will focus on the explosion of interest and the passion for custom motorcycles seen over the last thirty years. Entitled, "Eternal Combustion- 30 in the Wind", this year’s display poses the question, "How is this passion passed on through time?"

Thirty custom motorcycles recently built by 15 pairs of builders tied together by family, respect, friendship or apprenticeship will be on display at the impressive Lichter Exhibition Hall located on the grounds of the Sturgis Buffalo Chip. Builder teams highlighted within the show include: Arlen Ness & Paul Yaffe, Carl & Matt Olsen, Dave & Jody Perewitz, Donnie Smith & Brian Klock, Eddie Trotta & Todd Silicato, Kevin Baas & his Kennedy High School Chopper Class, Gard Hollinger & Satya Kraus, James & Dave Kaye, Jerry & David Covington, Kirk Taylor & Brian Schimke, Roland Sands & Drake McGillroy, Ron Finch & Gary Maurer, Ron & Hunter Simms, Sugarbear & Counts Customs.

In addition, the 6,500 square foot venue constructed primarily to house the notable exhibitions Lichter has curated, will for the first time, be adorned with Michael’s photography. Celebrating his 30th bike week in Sturgis, he will be displaying the best from his archive of limited edition prints, including many images being premiered for the first time.

"This exhibit has been a total labor of love for me as it has been for 9-years," explains Lichter.

Working with these builders to pair them up, occasionally into a seemingly unlikely pairing at their own request, has been great. It will be great to watch their progress in the coming months. I love this work and I love this industry. Everyone who comes out to see this exhibit will be able to sense the passion felt by all those involved."

Lichter has been a staple in the motorcycle community for over thirty years, with his name ingrained in the minds and collections of enthusiasts around the world. This is Lichter’s tenth year as curator for the premier Sturgis exhibition. The exhibit started back in 2001 with a display entitled ‘The Biker Generation’. Since that time he has touched on a variety of appealing themes during the yearly exhibit including titles such as "One World Choppers", "Speed Demons" "Schools Out – Old School, New Skool" Last year’s exhibit, "Rebel Rousers- Motorcycle Icons that Inspired Us to Ride" focused on the history of iconic motorcycle imagery that inspired many of us to ride. Through a poignant review of renowned motorcycles, art and movie memorabilia, fans were reminded of what originally fueled their passion for riding.

"Last year’s exhibit was phenomenal, thousands of guests came to experience the display," states Sturgis Buffalo Chip owner, Rod Woodruff. "We’re so enthusiastic for this year’s show. Michael Lichter is truly a gifted artist and photographer and we’re delighted to have his yearly exhibit at the Lichter Exhibition Hall here at the Sturgis Buffalo Chip."

The most eagerly anticipated exhibition of its kind, the Motorcycles as Art exhibition provides Sturgis rally-goers with an unforgettable experience. Visit for more information. Sponsors for this year’s exhibit include Hot Leathers, Interstate Batteries, Progressive Insurance and Spectro Oil.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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