"Daytona Bike Week marks the start of the riding season, like New Year’s Day for motorcycle riders, and Harley-Davidson will be there to celebrate," said Steve Piehl, Harley-Davidson Director of Consumer Events. "Our new location at Riverfront Park is a showcase for custom Harley motorcycles, while our spot at the Speedway gives riders a chance to test ride any of our 70 demo bikes."Harley-Davidson activities at the Riverfront Park on Beach Street will run from Friday, February 26 to Saturday, March 6, 9 a.m. to 7 p.m. daily. Highlights include:– Harley-Davidson Parts & Accessories and MotorClothes Products interactive experience: Check out the latest and greatest in customization and technology.– Third Annual Harley-Davidson Women’s Ride (Tuesday, March 2)– Harley-Davidson Ride-In Custom Bike Show (Wednesday, March 3)– V-Rod Race Experience – Race your friends and win!– Fit Shop customization activities– Tattoo competition– Muscular Dystrophy Association (MDA) bike build and raffle– Food, beverage, music and free parkingHarley-Davidson activities at Daytona International Speedway near the Intersection of Midway Avenue and Richard Petty Boulevard will run from Saturday, February 27, to Saturday, March 6, 9 a.m. to 5 p.m. daily. Highlights include:– Harley-Davidson motorcycle demo rides– Harley Owners Group (H.O.G.) pin stop: Members get a free event pin– H.O.G. Day, Saturday, Feb. 27: Members receive a special gift– 2010 Harley-Davidson interactive motorcycle display– Fit Shop motorcycle experience – see how any Harley can be custom fit– Food, beverages, music and free parkingMotorcycle owners are invited to enter their Harley-Davidson motorcycles in the Ride-In Custom Bike Show on Wednesday, March 3. Registration is only $10, and will be at Riverfront Park on Beach Street from 9am-noon, with cash prizewinners in a variety of classes. Entries are open to the general public. Harley-Davidson motorcycle demo rides will be available at Daytona International Speedway February 27 to March 6. Riders with a valid license and appropriate riding gear can test ride any 2010 Harley-Davidson motorcycle.