Engines, leather, tattoos and beer. They’re all on tap as truTV heads to the legendary Sturgis Motorcycle Rally in Sturgis, S.D., in the wild new series FULL THROTTLE SALOON. The show, which takes viewers behind-the-scenes at Michael Ballard’s legendary biker watering hole, is set to premiere Tuesday, Nov. 10, at 10 p.m. (ET).
The Throttle is the "World’s Largest Biker Bar," a 30-acre enormous indoor/outdoor bar with several large stages, a burn-out pit, a tattoo parlor, zip lines, a wrestling ring, restaurants, dozens of stores, hundreds of cabins for rent and parking for thousands of bikes. Because it is only open two weeks a year during the infamous rally, owner Michael Ballard and his team have to pull in a year’s worth of receipts in these two wild weeks. He gambles that the country’s most beautiful bartenders and biggest music acts will bring in the thousands of patrons he needs to make his number.
This year, Michael can add the recession to his list of unpredictable factors, which also include weather, biker gangs, the egos of some of the country’s biggest musical acts, and local law enforcement. All these gambles pile the stress on the team, but they must hold it all together for two weeks, or the Full Throttle Saloon could go bust.