Buell Closes Factory | East Troy Video

Buell Closes Doors

Please click video to see the Buell motorcycle production factory that will be closed based on the recent news. Buell Motorcycle Company sent at note out saying that company officials want to thank the customers, employees and dealers for an unforgettable ride, following the announcement by Harley-Davidson that it will discontinue the Buell motorcycle product line. This shocking announcement was part of Harley-Davidson’s go-forward business strategy.

"I will always be proud of what we have accomplished. It is a testimony to what a small group of passionate and inspired people can do, and with brilliant innovations, we’ve produced some of the best-handling bikes of all time," said Buell Chairman and Chief Technical Officer Erik Buell. "I personally look forward to exploring how I can continue to work with Harley-Davidson to bring advanced product technology to riders.

"I have also had the great fortune to meet and get to know many Buell riders over the years, and they are an amazing and interesting group of free thinkers," Buell said. "May you ride with pride into the future. And may your roads ahead be as adventuresome and rewarding as mine have been for the last 26 years."