At the finish line, the men and women riders brave and strong enough to make the 7000-mile cross country trek will be welcomed with a climactic finale celebration featuring an elaborate 4th of July 2010 firework spectacular, a concert featuring major talent and an exciting parade and more which will make Homer, Alaska full of All-American pride.Event founder and Hoka Hey participant, Jim "Big Jim" Red Cloud, personally selected Homer as the event’s final destination after a magical trip to the charming city 20 years ago. "I said if I’m going from one end of the country to another, I want to go to Homer. Homer has some of the finest people I’ve ever met in my life," said Jim. This will be a huge boost for the local economy.As riders forge towards Homer, they will endure dangerous roads, sleepless nights and intense soul searching as they take on the open road, all for very personal reasons. The event salutes the men and women of honor who’ve made the ultimate sacrifice by battling for our country. The challenge founders, veterans of the armed forces, are committed to making Hoka Hey the most unique motorcycle challenge of our time. This is their chance to be part of American history…one mile at a time. "I need to do the Hoka Hey Challenge, to prove that even in the twilight years of my life, I can still ride with young braves," says Michael, one of the challenge riders from West Virginia.A portion of the proceeds raised in the Hoka Hey Challenge will be donated to Paralyzed Veterans of America, Warrior Weekend, Disabled American Veterans, American Gold Star Mothers, American Indian College Fund, The Red Cloud Humanitarian Fund and National Multiple Sclerosis Society. Many veterans live on fixed income. Individuals are encouraged to support a rider and can follow the riders every step of the way, from the time they start their engines in Florida to the moment the first challenger crosses arrives in Homer, Alaska.