During Breast Cancer Awareness Month in October, Vespa USA is giving 15 nonprofit organizations, devoted to battling breast cancer, a hand – but in the form of two-wheels. Participating agencies in the Vespa Pink campaign are receiving a free limited edition pink Vespa LX 50 to use for their fundraising efforts. The Young Survival Coalition (YSC) is using the distinctively pink scooter to drive its social media initiatives by building a Facebook campaign around a pink Vespa give-away. The fan drive launches today at www.youngsurvival.org.
"Through Facebook we hope to reach out to 10,000 new fans to let them know young women can and do get breast cancer, and the YSC is here to make sure no young woman faces breast cancer alone," said Jenna Glazer, associate director of development, Young Survival Coalition. "We also hope every new supporter who joins will invite friends and family to join our Facebook page."
YSC works with survivors, caregivers, and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women, ages 40 and under, diagnosed with breast cancer. The YSC was started by three young breast cancer survivors in 1998 in order to help bring attention to the under-representation of young women in breast cancer studies.
To become a fan of the YSC on Facebook visit www.facebook.com/YoungSurvivalCoalition. For more information on all the participating breast cancer organization programs, and for links to each agency’s Web site, visit www.vespausa.com and learn how to support unique breast cancer fundraising efforts around the country.