During Breast Cancer Awareness Month in October, Vespa USA is giving 15 nonprofit organizations, devoted to battling breast cancer, a hand – but in the form of two-wheels. Participating agencies in the Vespa Pink campaign are receiving a free limited edition pink Vespa LX 50 to use for their fundraising efforts. The Young Survival Coalition (YSC) is using the distinctively pink scooter to drive its social media initiatives by building a Facebook campaign around a pink Vespa give-away.
Stop Breast Cancer
The next time you see a distinctively pink Vespa zooming by, it might just be one of the Vespa LX 50 scooters that more than a dozen non-profit agencies devoted to battling breast cancer are adding to their autumn Breast Cancer Awareness initiatives.