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Motorcycle Industry News

On Tuesday, Zero Motorcycles named their new Chief Technology Officer (CTO), Abe Askenazi.

Askenazi is not new to the electric motorcycle company, though. He joined Zero Motorcycles in February, 2010, as Vice President of Engineering. Before then he worked as Senior Director of Analysis for Buell Motorcycles, reporting directly to Erik Buell.

Daytona Bike Week

The Motorcycle Hall of Fame Museum is pleased to announce that well-known moto-journalist and race paddock regular Laurel Allen will be on-stage to interview motorcycling innovator Erik Buell for its annual Breakfast at Daytona fundraiser.

American Superbike

The Erik Buell Racing American Superbike team has signed a three-year sponsorship deal with AMSOIL, Buell reported on Thursday.

The Buell Racing team has also reach an agreement with AMSOIL, which includes the development and supply of production lubricant for new EBR motorcycles.

Daytona Bike Week

The Motorcycle Hall of Fame Museum is pleased to announce that motorcycle manufacturer Erik Buell will be the featured guest at its annual Breakfast at Daytona fundraiser, set for the Friday of Bike Week, March 11, at an all-new location inside the Daytona 500 Club in the infield of Daytona International Speedway.

Buell History

The first motorcycle Erik Buell designed and built under his company name ‘Pittsburgh Performance Products,’ was the RW750 in 1983. This 750cc, two-stroke, "square-four," rotary valve racing machine was designed specifically to compete in the AMA Formula One road racing class. The first prototype RW750 hit the track for its debut that same summer in the AMA National at Pocono Speedway.

The 1125R Lives

Harley-Davidson recently announced that following the company’s recent decision to discontinue the Buell motorcycle product line, Erik Buell, Chairman and Chief Technical Officer of Buell Motorcycle Company, will leave the motor company to establish Erik Buell Racing, an independent motorcycle race shop.

Harley Dumps Buell

What a week in the motorcycle industry… Whatever may have been happening in the motorcycle world stopped on Thursday morning when Harley-Davidson Motor Company announced it was pulling the plug on American sportbike manufacturer Buell, and also moving to sell MV Agusta.

Much has been written already about Harley-Davidson Motor Company’s stunning press release earlier this week announcing that they are ceasing production of Buell-brand motorcycles. Some in the industry have gone as far as stating that this action was long-rumored or even expected for quite some time. I guess I missed the invitation to drink the Kool Aid and eat the Oscar Mayer wieners and bologna being served by Harley-Davidson, so I’m not convinced that the death certificate has been signed yet.

Erik Buells Speaks…

Click video to see Erik Buell talk about the sad news that was announced today by Harley-Davidson. Erik Buell wanted to share this personal message about the Buell Motorcycle Company closure. At this point it looks like the only American manufacture of sportbikes (Buell 1125R, 1125CR, XB Firebolt, Lightning and Ulysses) has lost it’s future promise. Somehow I hope Erik Buell finds a way to keep his motorcycle innovations alive.

Dear Erik Buell and Jon Flickinger,

Right now it is difficult to find the words to speak that will accurately sum up my shock, anger and disgust at Harley-Davidson’s announcement this morning.

I had always hoped that Harley management would one day learn what I saw first hand – that while Harley may have a larger market share and a longer heritage, the future of building quality motorcycles efficiently and productively belonged to Buell.