There’s a moment in Le Mans where Steve McQueen, wearing aviators and effortlessly exuding cool in a cream Nomex racing suit striped in Gulf blue and orange, climbs into a matching Porsche 917, and the rest is history. Trackhouse Racing owner Justin Marks will tell you he grew up loving those colors, and now he runs them on his team’s two MotoGP riders and Aprilia RS-GP26s that can reach nearly 230 mph.

Gulf Oil’s partnership with Trackhouse‘s MotoGP team enters its second season in 2026, and it has already paid off. Raúl Fernández delivered the team’s first-ever premier-class win at the Australian Motorcycle Grand Prix at the picturesque Phillip Island Circuit last October, and he did it with Gulf’s light blue and orange on his Aprilia‘s fairing.

It’s the kind of brand alignment that doesn’t happen by accident, and TAG Heuer clearly noticed. The Swiss watchmaker has just revealed the TAG Heuer Formula 1 Automatic Chronograph x Gulf, the fourth time the company has paired its Formula 1 line with the petroleum brand whose livery has outlived most of the cars it ever appeared on. While the watch isn’t directly tied to MotoGP, TAG Heuer’s race pedigree runs through F1 and endurance racing, including Le Mans. Still, the timing lines up nicely with a year when Gulf’s colors are doing victory laps on two wheels as much as four.

The TAG Heuer Formula 1 Automatic Chronograph x Gulf is as bold as the brand. A 44mm Grade 2 titanium case, sandblasted for that matte, machined-part look, wraps a black opalin dial split by the unmistakable Gulf stripe running top to bottom. A pale blue lacquered track rings the dial. The chronograph counters sit in the usual three-eye layout, and the central seconds hand is finished in lacquered orange. The same orange reappears on the crown and the joint beneath the bezel. Skeletonized hour and minute hands keep things legible without looking busy. Further, TAG Heuer carried the Formula 1 livery’s sharper, angular index geometry onto the dial.

The bezel is forged carbon with a tachymeter scale and GULF lettering, which is as much a material statement as a styling one. The forged carbon’s randomized fiber pattern means no two bezels look quite alike.

The case is water-resistant to 200 meters, which is plenty for swimming or snorkeling. Flip it over, and you’ll find the Gulf logo engraved on the titanium caseback, along with the watch’s edition number out of a run limited to 1,000 pieces.

Power comes from TAG Heuer’s highly regarded Valjoux 7750-based Caliber 16 chronograph movement.

It’s a watch built to be noticed on a wrist, just as Gulf livery is built to capture attention on any MotoGP circuit. The TAG Heuer Formula 1 Automatic Chronograph x Gulf is made for people who don’t mind being looked at.

Team principal Davide Brivio has observed, “Gulf is the iconic color that all motorsport fans love.”

On a more personal level, Fernández’ teammate Ai Ogura said at the beginning of the season, “I think our Gulf livery is really cool. It matches well with my personal color.” Ogura earned his first MotoGP victory on Sunday, with the SuperFile Trackhouse MotoGP Team finishing 1-2 at the Grand Prix of the Netherlands at the legendary TT Circuit Assen.

The TAG Heuer Formula 1 Automatic Chronograph x Gulf goes on sale on July 3, 2026, priced at $6300.