News Motorcycle Industry News Triumph Partners With Bajaj Auto: New Models Coming

Triumph Partners With Bajaj Auto: New Models Coming

Britain’s Triumph Motorcycles and India’s Bajaj Auto Limited will be working together to produce Triumph motorcycles in the 200cc to 750cc range. The two companies are not merging, as this is a non-equity partnership.

Bajaj Auto is the third-largest producer of motorcycles in the world, and also makes three-wheeled vehicles and automobiles. Bajaj Auto sold five million motorcycles in 2019, with two million of those as exports.

Triumph Partners with Bajaj
Baja Dominar 400

More than just being slated to produce motorcycles for Triumph, Bajaj will be involved in the international distribution of Triumph motorcycles of all sizes. “Going forward, Bajaj will take over Triumph’s Indian distribution activities,” a Triumph spokesman told us, “leveraging their extensive knowledge of the Indian market. In their other key overseas markets, where Triumph is not currently present, Bajaj will represent Triumph and offer the new mid-capacity bikes as part of the full Triumph lineup.”

Bajaj currently builds the KTM 390 Duke, as well as the KTM Duke 125, which is not imported into the United States. Working with Bajaj, KTM has seen its sales in India go from fewer than 7,400 motorcycles in 2013 to 50,705 in 2019. India is now KTM’s largest market in the world.

“This is an important partnership for Triumph,” Triumph Motorcycles CEO Nick Bloor said, “and I am delighted that it has now formally commenced. As well as taking our brand into crucial new territories, the products that will come out of the partnership will also help attract a younger, but still discerning, customer audience and is another step in our ambitions to expand globally, particularly in the fast-growing markets of South East Asia, but also driving growth in more mature territories like Europe.”

“The Triumph brand is an iconic one the world over,” Managing Director of Bajaj Auto Rajiv Bajaj noted. “So, we are confident that there will be a huge appetite in India and other emerging markets for these new products. We look forward to working alongside such a famous motorcycle company and to leveraging each other’s strengths and expertise to make the relationship a success for everyone.”

Triumph’s smallest displacement motorcycles are its high-performance 765cc triples, while it has only two motorcycles that sell for less than $10,000—the Street Twin and the base-level Street Triple. Perhaps we will see the return of iconic small-displacement Triumphs, such as the Tiger Cub 200 and Trophy 500.

Don Williams
Don Williamshttp://www.ultimatemotorcycling.com
With 45 years of riding experience, Don Williams is a fan of all kinds of motorcycles. He enjoys sport bikes, cruisers, dirt bikes, touring bikes, adventure bikes, dual sport bikes, and rideable customs. Ask Don what his favorite bike is and he will tell you, "Whatever bike I'm on."

Marc Marquez: 4 – Yes 4 – More Years with Honda MotoGP

Yes - you read that correctly. Marc Marquez has extended his contract with Honda Racing Corporation by four years - something we don't often see...

2020 Indian Scout 100th Anniversary Review (9 Fast Facts)

2020 is a big year for the Indian Scout as Indian Motorcycle celebrates the 100th anniversary of the Scout. It started in 1920 with...

2020 Harley-Davidson Fat Boy 30th Anniversary Review (8 Fast Facts)

The Harley-Davidson Fat Boy grows up in 2020. The petite 107 is dropped, and you have only one motor choice for The Plump One—the...

2020 KTM 1290 Super Duke R Test at Portimão & Algarve Streets

The 2020 KTM 1290 Super Duke R makes no bones about what it was designed to do, with nearly every aspect of it being conducive to collecting tickets as if they were merit badges.

Honda VF700C Magna : One of the Hondas that Harley Built (Tariff Bike)

Say what? Harley built Hondas? Well, no, not in so many nuts and bolts. But back in the early 1980s, Harley-Davidson did take some actions that led directly to a series of bikes from Japanese motorcycle manufacturers as a result. They are sometimes referred to as the “tariff bikes.”

2020 Triumph Tiger 900 Rally Pro Review (27 Fast Facts)

The 2020 Triumph Tiger 900 Rally and Rally Pro are the English marque’s brand-new off-road-focused adventure motorcycles. The pair are part of the all-new...