2020 Motorcycle Previews Husqvarna Norden 901 Concept Unveiled: Stylish Mid-Weight ADV

Husqvarna Norden 901 Concept Unveiled: Stylish Mid-Weight ADV

Husqvarna Norden 901 First Look

Husqvarna is set to take on the ever-growing world of adventure touring with its new concept motorcycle – the Norden 901.

Details are scarce, but from the looks, the Norden, unveiled during EICMA Milan Motorcycle Show, is based on the 790 Adventure R – a motorcycle manufactured by KTM, which is owned by the same company as Husqvarna.

Husky Norden Concept for saleThe Husky is using an 890cc parallel-twin engine that was plucked from the new KTM 890 Duke (also unveiled at EICMA 2019 with few details).

The only other official details we know are that the Husqvarna Norden 901 uses a 21-inch front wheel and an 18-inch rear, just like the KTM 790 Adventure R, and WP suspension.

At a quick glance, the Norden, which translates from Scandinavia to “The North,” looks like an updated KTM 950/990 with a vintage-style round headlight, more robust protection, and a much more eye-appealing swingarm.

Husqvarna says the Norden 901 “concept is a dynamic, twin-cylinder motorcycle that will feature advanced rider ergonomics and outstanding performance, based on years of rally experience, in a distinct modern design.

Husky Norden Concept specs“A versatile long-distance exploration concept, it will deliver both outstanding street and off-road performance. Expect class-leading lightness and power delivery set in a versatile and accessible package, precisely arranged to allow discerning riders uncompromised exploration possibilities.

“Delivering effortless rideability and sensible, high-end modern equipment, this motorcycle will be used on daily commutes, extended adventures and everything in between.”

Remember the noise over the Husqvarna Vitpilen 701 concept that was unveiled at EICMA 2017, and officially announced as a production model at EICMA 2018?

If Husqvarna continues this typical trend, the Norden 901 will likely launch as a production bike during EICMA 2020. Meanwhile, we’ll keep you posted on more details as they become available.

Husqvarna Norden 901 Concept Photo Gallery

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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