Arch Motorcycle’s Keanu Reeves at TAG Heuer F1 Launch

TAG Heuer Releases New Motorsports Timepiece

James Hunt TAG Heuer
TAG Heuer James Hunt watch

Although the new TAG Heuer Formula 1 James Hunt Limited Edition timepiece isn't strictly motorcycle related, there were certainly bikes and motorcyclists to be seen at the launch held at the famed Goodwood Festival of Speed Drivers Club 60 miles outside of London. Most notable among the motorcyclists was Keanu Reeves, a principle in the Arch Motorcycle Company of Hawthorne, California. In addition to owning a motorcycle company, Reeves is also a noted actor and was joined by fellow actor, and automobile racer, Patrick Dempsey.

Astride a BMW motorcycle at the event was TAG Heuer Friend of the Brand Sabine Holbrook, who also happens to be a Brand Ambassador for BMW Motorrad Switzerland. Holbrook raced a BMW R 1000 RR in the 2015 FIM Alpe Adria Road Racing Championship.

The TAG Heuer Formula 1 James Hunt Limited Edition watch has been released to celebrate the 40th anniversary of Hunt winning the Formula One World Championship. It is part of the Swiss company's Formula 1 watch collection.

Photography by Matt Sills

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