Motorcycle Types Cruiser Harley-Davidson 'Trophy Wall' Ad Campaign Launch

Harley-Davidson ‘Trophy Wall’ Ad Campaign Launch

Harley-Davidson “Trophy Wall”

Harley-Davidson had announced an ad campaign last month titled “Live Your Legend.” The campaign was designed to show what it’s like to own a Harley, and how the bike creates lasting memories.

Many motorcycles are capable of that, and Harley’s on the right track here with its second campaign – the “Trophy Wall”. Every photo, knickknack, and roadside memento usually makes it onto a shelf in the garage above the bike, and the “Trophy Wall” – the second commercial in the “Live Your Legend” marketing campaign –  shows just that. In other words, all of the things we’ve picked up along the way.

The ad centers on the new Harley-Davidson Street Glide Special, the Motor Company’s stud cruiser that was built to see the country the way we’d all prefer – on two wheels. Nothing more than you need, the new Street Glide Special uses a High Output Twin Cam 103 engine and Project RUSHMORE technology.

Hung above the Street Glide Special are all of the cherished mementos –  photos pinned to cork board that showcase moments only experienced while out on the road. To anyone that has hung out with grizzled veterans who have put down serious mileage on bikes, we can all attest to the wealth of stories they have.

Harley-Davidson wants to tap into just that; people who have traveled and have stories to share. Harley is encouraging everyone to share their stories via the #LiveYourLegend hashtag on social media; these stories could appear on Harley-Davidson’s website.

“‘Live Your Legend'” is designed to inspire a new generation of riders to invest in experiences today that will build a richer legacy for themselves and those around them,” said Shelley Paxton, VP Global Marketing, and Brand.

Harley-Davidson 'Trophy Wall' Ad Campaign Launch
Harley-Davidson Street Glide

Avatar
Nic de Senahttps://ultimatemotorcycling.com
Twin anything, ride everything. No fuss, no muss. Senior Editor.

2021 Harley-Davidson CVO Limited First Look: Updates, Specs, Photos

The 2021 Harley-Davidson CVO Limited arrives with two new paint choices, plus a couple of updates in the dash area. There’s a new LED...

MP Magic 37.5 Tech Merino Wool Socks Review (All-Season Footwear)

I’m very picky when it comes to motorcycle socks. For dirt bikes, it’s easy. I always wear Fly Racing Knee Brace socks, as they...

2021 Triumph Tiger 850 Sport Review (13 Fast Facts)

Marketing is a funny thing. Usually, manufacturers exaggerate the displacement in model names—even if only by a little bit. However, in the case of...

2021 Harley-Davidson Street Glide Special First Look (5 Fast Facts)

The 2021 Harley-Davidson Street Glide Special changes this year focus on new colors and finishes. However, there are some other updates worth discussing. The...

2021 DOT Certified Helmet Performance Testing Update

We provide some deep insight into the latest 2021 DOT Certified Motorcycle Helmet performance testing, from failure rate to suggestions for regulators.

2021 Benelli TRK502 Review (15 Fast Facts for Sport-Touring)

Last month we tested the 2021 Benelli TRK502X adventure motorcycle and came away impressed. At first glance, the standard TRK502 doesn’t seem that much...