Over 7,000 visitors descended on the “Postbahnhof” grounds in Berlin August 28 and 29 for the Pure&Crafted Festival presented by BMW Motorrad. The fans celebrated with stirring music, fascinating custom bikes and colorful market-place atmosphere in perfect late summer temperatures.The Pure&Crafted Festival demonstrated that it is possible to combine these areas of interest in a contemporary style without drawing on the classic biker festival clichés.
“From our point of view, the first Pure&Crafted Festival was a resounding success. Motorcycles, music and New Heritage – the concept worked well and the various themes created a perfect blend. We congratulate Tim Meier and the entire Gemeinsame Sache team on a successful event,” said Ralf Rodepeter, Head of Marketing BMW Motorrad.The attendance figure of 7,000 visitors was proof of the experiment’s success. Everyone enjoyed inspiring music on the main stage by hard-core icons such as Refused, including impassioned performances by The Hives and rock’n’roll trio Kitty, Daisy & Lewis. On the club stage it was bands like Allah-Las, Friska Viljor and Talisco that put smiles on the faces of festival visitors.“With our band bookings we achieved a perfect balance between established and emerging artists, making the Pure&Crafted Festival a progressive, contemporary event, perfectly embedded in the overall concept and far removed from conventional clichés,” said Tim Meier, Director Agency Business Gemeinsame Sache.The setting was ideal: amid the expansive urban marketplace against the backdrop of Berlin’s red-brick Postbahnhof with its huge halls, situated in between the railway tracks and the river Spree a very special atmosphere was created. Without having to revive any obsolete stereotypes, the two days provided a perfect example of how motorcycle culture and music can harmonise in contemporary style.In front of the Postbahnhof, the Wheels Area gave visitors the opportunity to explore the art of customisation with 15 hand-picked exhibitors and customer workshops such as Berham Customs, Blitz Motorcycles and Nagel Motors.The crowning highlight of the Pure&Crafted Festival was the Motodrom – the oldest motorcycle wall-of-death show in the world. Back in Berlin for the first time in 82 years, it thrilled young and old alike.Meanwhile the time-honoured Postbahnhof packaging hall with its striking steel structure was transformed into a general store. Over excellent gin and tonics and fine street cuisine, visitors became absorbed in conversation on fine craftsmanship, pin-striping and lifestyles – and there was indeed beard styling, too: in other words, New Heritage was actively embraced just as the festival intended.The two days were rounded off with a prize draw for the Pure&Crafted Festival bike on Saturday evening. The main sponsor and initiator BMW Motorrad sent one happy festival visitor home on a brand-new BMW R nineT customized by Urban Motor.
2015 Pure&Crafted Festival presented by BMW Motorrad Photo Gallery
Hello everyone and welcome once again to Ultimate Motorcycling’s weekly Podcast—Motos and Friends.
My name is Arthur Coldwells.
This week’s Podcast is brought to you by Yamaha motorcycles. Discover how the YZF-R7 provides the perfect balance of rider comfort and true supersport performance by checking it out at YamahaMotorsports.com, or see it for yourself at your local dealer.
This week’s episode features Senior Editor Nic de Sena’s impressions of the beautiful new Harley-Davidson Low Rider ST that is loosely based around the original FXRT Sport Glide from the 1980s. Hailing from The Golden State, these cult-status performance machines became known as West Coast style, with sportier suspension, increased horsepower, and niceties including creature comforts such as a tidy fairing and sporty luggage.
In past episodes you might have heard us mention my best friend, Daniel Schoenewald, and in the second segment I chat with him about some of the really special machines in his 170 or so—and growing—motorcycle collection. He’s always said to me that he doesn’t consider himself the owner, merely the curator of the motorcycles for the next generation.
Yet Daniel is not just a collector, but I can attest a really skilled rider. His bikes are not trailer queens, they’re ridden, and they’re ridden pretty hard. Actually, we have had many, many memorable rides on pretty much all of the machines in the collection at one time or another.
From all of us here at Ultimate Motorcycling, we hope you enjoy this episode!