Ducati Scrambler Camp – Exclusive Scrambler Dealership
When Ducati unveiled its Scrambler at Germany’s Intermot last September, the Borgo Panigale manufacturer described the bike as having a “post-heritage” design.
The Scrambler brought back the freedom and expression of Ducati’s original Scrambler, which ceased production in 1975, but with modern technology, such as the 803cc two-valve Desmodue transplanted from the Monster 796 and Bosch ABS.
Ducati says the Scrambler is a “different approach to motorcycling that glorifies self-expression, fun and the sharing of positive emotions. Anti-conformist, accessible and essential, the Ducati Scrambler is a perfect mix of tradition and modernity, a step towards the pure essence of motorcycling: two wheels, wide handlebars, a straightforward engine and endless fun.”
The bike quickly became an icon – especially in Italy where it was the best-selling motorcycling in May. From January through June, Ducati sold 9,000 Scramblers, making it the best-selling model so far in 2015, and helped propel first-half of the year sales to an all-time record.
And now, the first “Ducati Scrambler Camp” has opened in Padua, Italy. The Ducati Scrambler Camp is the first dedicated sales outlet exclusively for all four versions of the Scrambler – the Icon, Urban Enduro, Full Throttle, Classic – along with Scrambler accessories and apparel.
Speaking of the dealership, Ducati says “The Ducati Scrambler Camp is the ideal opportunity to get a taste of this captivating world, where motorcycles, accessories and apparel come to life as an expression of one’s personality. This is the place where enthusiasts can get together and experience the Land of Joy.”
Ducati Scrambler Camp Photo Gallery