1. Follow @gearupeveryride on Instagram.
2. Snap a photo of you and/or your friends all geared up and ready to ride.
3. Upload your photo to Instagram and tag it with the hashtag #gearupeveryride.A grand prize winner will be chosen at the end of the contest by Gear Up Every Ride’s panel of judges, and weekly winners will be randomly chosen.The following apparel companies will provide the prizes: Aerostich, Bell, BMW Motorrad USA, Held, HJC, MotoQuest, REV’IT!, Schuberth and Scorpion Sports and include Aerostich R-3 light one-piece riding suit, Aerostich Darien Jacket, Elkskin Roper Gloves, Aerostich Combat Touring Boots, Schuberth S2, C3 or C3w Helmet, Held Sambia gloves, MotoQuest bike rental, REV’IT Shield Jacket, REV’IT factor 3 Pants, REV’IT RSR 2 Gloves, HJC FG-X Grand Duke, HJC RPHA ST Black, Scorpion Yosemite Jacket, Scorpion Yosemite Pant, Scorpion Exo-T1200 Touring Helmet, Scorpion Coolhand II Vented Gloves, Bell Custom 500 Matt Black XL Helmet, Bell Qualifier Matt Black M Helmet, Bell SX-1 Blue M Helmet, Bell MX 9 Scrub Pink M Helmet, Bell Qualifier DLX Pink Impulse M Helmet and select BMW apparel.The MIC reports that “Gear Up Every Ride is a new initiative intended to inspire a fundamental shift in the way riders think, encouraging them to express themselves and the independent spirit of motorcycling through their riding gear. It was created by the Motorcycle Industry Council’s Rider Safety Committee – a team of experts representing riding gear manufacturers, distributors and marketers.“Gear Up is based on the core principles of education, preparation and inspiration. The Gear Up team believes that informing riders of the latest developments and trends in protective equipment will allow them to make the best decisions about the gear they wear.”For additional information, visit Gear Up Every Ride.