BMW Motorrad Achieves New Six-Month Worldwide Sales Record
BMW Motorrad Sales Report
The positive-sales numbers continue at BMW Motorrad, the latest round setting another new record.
Through the first six months of 2014, BMW Motorrad sold a total of 70,987 motorcycles and maxi scooters worldwide, showing a 9.3-percent increase over the same period of 2013 (64,941). This puts the Bavarian motorcycle manufacturer en route to another yearly sales record.
Though the first six months of sales were up, the numbers were negative for June 2014. BMW says 11,827 motorcycles and maxi scooters were sold, compared to 12,541 in 2013; this shows a 5.7 percent decrease.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, says: “We have achieved an all-time six-month high in the first half of this year. Never before have we sold this many vehicles in the first six months of a year. With an increase of 9.3 percent in the first half of 2014, we remain on course to achieve an all-time sales high for the year as a whole.”
Again, the top-selling model was the BMW R 1200 GS. BMW says nearly 15,000 units were supplied to customers worldwide during the first six months of the year.
The next biggest sellers were the R 1200 GS Adventure and R 1200 RT, which sold 9,708 and 7,420 units respectively. The R nineT launched in March surpassed the expectations with sales of 4,114 vehicles.
These new models as well as all the other BMW Motorrad models were at the focus of interest at the 14th Motorrad Days in Garmisch – Partenkirchen last weekend. Large numbers of test rides were taken. In addition to the motorcycles, the maxi scooter C evolution particularly impressed test riders with its electric drive and superb dynamic performance. Some 40,000 visitors attended the world’s biggest BMW motorcycle meet-up and were able to spend the weekend experiencing the entire spectrum of BMW Motorrad, BMW says.
“The meeting of the community in Garmisch- Partenkirchen each year demonstrates again and again how diverse the BMW Motorrad universe is. The Motorrad Days provide an important platform for us to pick up on trends and engage in close dialogue with our customers,” Faust says.