The I RIDE Dunlop campaign combines highly experiential ads that highlight why people ride with highly technical ads. The ads show the complex technology that goes into Dunlop tires.Best of all – you can get involved. Visit Dunlop’s Facebook page and tell your own I RIDE story using the hashtags #IRIDEDUNLOP and #SWEEPSTAKES, and you may have a chance to win a cool hat, t-shirt, tire stickers or even a set of tires.* So don’t wait. Join the I RIDE movement now. Visit Official Rules for details.* Shirts, hats and stickers will be awarded every month to I RIDE story winners chosen by Dunlop. A set of tires will be given away to a story winner in the months of May, August, November, and December).