Harley-Davidson Shakes Up Events at 2014 Daytona Bike Week

Harley-Davidson Shakes Up Events at 2014 Daytona Bike Week2014 Daytona Bike Week

For many, the beginning of the year’s riding season begins with Daytona Bike Week in Daytona Beach, Fla.

And at this year’s 73rd annual Daytona Bike Week, which runs March 8 – 15, Harley-Davidson will expand its display at Daytona International Speedway. This year, all of The Motor Company’s activities will be brought into one convenient location.

Paul James (Harley-Davidson Director of Consumer Events) says: “After several years with our displays split between Beach Street and Daytona International Speedway, we’re consolidating into one action-packed display at the Speedway to make it easier for our fans to experience everything we have in one easy-to-access location.

“And on Saturday, March 8, we’ll be electrifying our display with an exciting special announcement at 1 p.m. that our fans will not want to miss.”

2014 Harley-Davidson Events at Daytona Bike Week

Harley-Davidson’s display at Daytona International Speedway will be rocking from Sat., March 8 to Sat., March 15, from 9 a.m. to 5 p.m. daily, with free motorcycle parking and a wide range of displays and activities including 2014 model year motorcycles, Genuine Motor Accessories, Harley-Davidson MotorClothes apparel and accessories, the Fit Shop, H-D1 customization, a Women’s Area, Muscular Dystrophy Association (MDA) motorcycle raffle, Willie G. and H.O.G. merchandise, beverages, musical entertainment and more.

Harley-Davidson will offer 2014 model year motorcycle demo rides, including the new Project RUSHMORE touring models, at Daytona International Speedway near the Intersection of Midway Avenue and Richard Petty Boulevard from Sat., March 8 to Sat., March 15, 9 a.m. to 5 p.m. daily (demo registration closes at 4 p.m. daily).

Harley Owners Group® (H.O.G.) events in Daytona include a pin stop at the Speedway and nightly Happy Hours exclusively for H.O.G. members (with one guest) from 4-6 p.m. Sat., March 8 through Fri., March 14 with limited refreshments provided.

The 8th Annual MDA Women’s Ride takes place Tues., March 11 with registration at the Speedway starting at 7 a.m., a 10 a.m. departure, and arrival at Destination Daytona at approximately 10:45 a.m.

The Harley-Davidson Ride-In Custom Bike Show will be held Wed., March 12 at the Speedway. Registration is 8 a.m. to 11 a.m. with a $15 MDA donation. Trophies will be awarded at 3 p.m. in eight classes.

Harley-Davidson will also be at Bikers on the Boulevard on Mary McLeod Bethune Boulevard in Daytona Beach March 13-15 from 3 p.m. to 11 p.m.

For a complete listing of Harley-Davidson events during Daytona Bike Week, please visit our website at harley-davidson.com/daytona.

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