Milwaukee’s House of Harley-Davidson: 6-Day Celebration for Harley’s 110th

Milwaukee's House of Harley-Davidson: 6-Day Celebration for Harley's 110thHarley-Davidson 110th Anniversary Celebrations

Milwaukee’s oldest and largest dealership of Harley-Davidson products recently announced specific details for the six-day, 110th anniversary celebration at The House of Harley-Davidson, scheduled for August 26 through September 2.

Over the course of the last week in August 2013, more than 500,000 guests are expected to visit Milwaukee for Harley-Davidson’s 110th Anniversary Celebration, with more than 250,000 of these visitors expected to descend on the House of Harley-Davidson.

The House of Harley-Davison will feature live music from nationally renowned acts each day, along with four commemorative rides from Wednesday, August 28 through Sunday, September 1 to benefit national charities. The overall celebration is five years in the making.

John Schaller (President of House of Harley-Davidson) says: “Our staff at the House has been preparing for the 110th Anniversary Celebration since the 105th festivities in 2008.

“We have developed a plan and event that we believe will provide an experience unlike any other in Milwaukee to truly celebrate all things Harley-Davidson. We hope both Harley enthusiasts and residents from across the region, whether they are on a bike or not, can come out and enjoy the celebration.”

The six-day event will be held on the blocked off Layton Avenue between 60th and 64th Streets. Each day features unique rides, music and a festive atmosphere for enthusiasts of all ages. Highlights of the schedule include:

Milwaukee's House of Harley-Davidson: 6-Day Celebration for Harley's 110thWednesday, August 28 – Military Day

  • Public ride highlights Military Recognition Day, which will be led by Wisconsin Governor Scott Walker and benefit Fisher House Wisconsin.
  • Ride begins at Greenfield High School parking lot and heads to the Civil War Memorial at the Zablocki VA Grounds near the Fisher House. Registration is $25 per person at and includes a t-shirt.
  • Sony Music Nashville artist and American Idol alumnus Casey James will headline a full day of music on Military Day, featuring his sophomore single “Crying on a Suitcase.”
  • The day will also include a flyover from the Wisconsin Wing of the Commemorative Air Force, full service Color Guard, and guests will be able to experience the U.S. Marine Corps’ Simulated Marksmanship Trainer (ISMT) and explore Oshkosh Defense Military Vehicles.

Thursday, August 29 – Law Enforcement Day

  • Public ride to benefit Concerns of Police Survivors (C.O.P.S.) will be led by television star Erik Estrada (Ponch from CHiPs). Registration is $25 at Ride will go to the Milwaukee County Sheriff’s Memorial for a bike blessing.
  • A Ponch Look-Alike contest will be conducted in the morning, with prizes for the best costumes and a chance to meet the real Ponch.
  • American country music artist Chris Cagle will headline the music for Law Enforcement Day, featuring smash hits “Chicks Dig It,” “I Breath In, I Breath Out,” “Laredo,” and “What a Beautiful Day.”
  • The day will also feature a Marksmanship Competition, K9 unit demonstrations, SWAT team trucks and more.

Friday, August 30 – Firefighter Day

  • Public ride benefiting Muscular Dystrophy Association (MDA) of Milwaukee will feature 1970s TV star from the hit show “Emergency!” Randolph Mantooth (Johnny Cage). Registration is $25 at Ride will go to the Milwaukee lakefront for a firefighter display.
  • Country music artist Aaron Lewis (lead singer of Staind) will headline the Friday night celebration, singing his hit songs “Outside,” which he recorded with Limp Bizkit’s Fred Durst, “Country Boy,” and “Endless Summer.”
  • A special Firefighter Bar will be set up on Friday, and the day will also include a custom bike show in the morning and an auction in the afternoon.

Saturday, August 31

  • Latin American riders are invited to enter their bikes in a Harlista Bike Show competition. Cash prizes will be given away as voted on by spectators.
  • Internationally renowned Beatles cover band The Britains will headline a full day of live music, food and activities on Saturday.

Sunday, September 1 – Women Rider’s Day

  • A day designed to celebrate the ladies who love Harley-Davidson will feature an open ride at 2 p.m. with proceeds benefiting the Susan G. Komen for the Cure Foundation of Southeast Wisconsin. The ride will head to Milwaukee’s lakefront and back to the House of Harley-Davidson. All participants will receive a commemorative 110th Anniversary pink t-shirt.
  • The day will feature a personalized Pink Balloon Release Party, along with food, drinks.
  • Special vendors offering pink hair extensions, pink photos and more.

Monday, September 2 – House of Harley Ride to Miller Park

  • The culmination of the six-day celebration is a special ride to Miller Park for the 1:10 Brewers Game. Ride is $25 and includes breakfast, ride, parking and ticket.
  • A pancake breakfast begins at 10 a.m. at the House of Harley-Davidson until 11:30 a.m., followed by the ride to Miller Park and parking near Helfaer Field to see the Milwaukee Brewers battle the Pittsburgh Pirates at 1:10 p.m.
  • Registration is available online and onsite at House of Harley-Davidson only with a limited number of tickets.

All concerts are free to the general public and all Harley-Davidson guests. All commemorative rides are $25 and all rides are capped at 1,000 bikes. The House of Harley-Davidson will also be providing onsite demos, bike fittings and exclusive merchandise for the 110th Anniversary that visitors won’t find anywhere else.

John Schaller says: “You won’t find a more expansive line-up of full-day activities anywhere in Milwaukee. This is a celebration of Americana you won’t want to miss.”

For more information on the upcoming event or to schedule your space in one of the rides, call 877-518-4643 or visit