Harley Reports Higher Q1 Earnings, Lower Motorcycle Sales
Due to higher motorcycle shipments and improvement in operating efficiencies, Harley-Davidson has reported a first-quarter net income of $224.1 million on consolidated revenue of $1.57 billion compared to $172 million on revenue of $1.43 billion in the same quarter of 2012.
Harley reports that first-quarter 2013 diluted earnings per share were $0.99, compared $0.74 in the year-ago quarter.
Keith Wandell (Chairman, President & CEO of Harley-Davidson Inc.) says: “With our focus on continuous improvement throughout our operations and providing outstanding products and customer experiences, we have continued to deliver gains in Harley-Davidson’s financial and competitive performance.
“The successful launch of seasonal surge production at our York assembly operations in the first quarter is the latest example of our efforts to drive greater efficiency and be even more responsive to the market.
“Thanks to the outstanding efforts of our employees, dealers and suppliers, we believe Harley-Davidson is well positioned to deliver on all the ways we serve our customers, generate strong results for investors and build a successful business for the long term.”
Though Q1 income was up, Harley reported a decrease in motorcycle sales. Worldwide, Harley sold 54,254 motorcycles in the first quarter, compared to 59,677 in Q1 of 2012.
As for stateside sales, Harley sold 34,706 new motorcycles in Q1, which was down 12.7 percent compared to a year ago. Harley attributes the higher 2012 Q1 sales to “accelerated sales due to abnormally warm early spring weather in the U.S.”
In international markets, dealers sold 19,548 new Harley-Davidson motorcycles during the first quarter, compared to 19,915 motorcycles in the year-ago period, with unit sales up 11.5 percent in the Asia Pacific region and 6.2 percent in the Latin America region, and down 10.8 percent in the EMEA region and 0.4 percent in Canada.
Industry-wide U.S. heavyweight new motorcycle (601cc-plus) retail unit sales decreased 16.5 percent compared to last year’s first quarter. The Company has adjusted its definition of heavyweight motorcycles to 601cc-plus from the prior definition of 651cc-plus, to better align with the current U.S. industry definition.
Harley-Davidson recently reported newly available U.S. demographic market share data for 2012 new street motorcycle sales (all engine displacements) showing the Company continued its market leadership in the U.S. among young adults 18-34, women, African-Americans, Hispanics and Caucasian men 35-plus.
According to the Polk data, in 2012, for the fifth straight year, Harley-Davidson was the number one seller of new street motorcycles in the U.S. to each of these groups. Sales of new Harley-Davidson motorcycles in the U.S. grew in each of these demographic segments last year, and Harley-Davidson sold nearly twice as many new street motorcycles to young adults as its nearest competitor in 2012.
Keith Wandell says: “We believe our continued market leadership in these customer segments demonstrates the strong and growing appeal of our products and brand across generations and cultures.
“In 2012, nearly four in ten sales of new Harley-Davidson motorcycles in the U.S. were to customers who are new to the brand. Outside the U.S., two-thirds of sales were to customers new to the brand. And nearly six in ten sales worldwide were to customers outside our traditional U.S. base of Caucasian men 35-plus. We believe our strategy to expand our reach to new customers and market segments in the U.S. and internationally, while also growing the base, holds tremendous opportunity for Harley-Davidson’s future.”
Following is from the official Harley-Davidson Q1 Financial Report:
Harley-Davidson Motorcycles and Related Products Segment Results
First-quarter operating income from motorcycles and related products grew 33 percent to $276.8 million, compared to operating income of $208.1 million in the year-ago period. Operating income in the quarter benefited from higher motorcycle shipments, higher gross margin and lower restructuring costs compared to the prior-year period.
Revenue from motorcycles grew 15.9 percent to $1.15 billion, compared to revenue of $995.9 million in the year-ago period. The Company shipped 75,222 motorcycles to dealers and distributors worldwide during the quarter, in line with guidance and a 17.1 percent increase compared to shipments of 64,263 motorcycles in the year-ago period. In the first quarter of 2013, the Company launched seasonal surge production at its York, Pa. plant, which provides the flexibility to produce more motorcycles closer to customer demand during the prime selling season.
Revenue from motorcycle parts and accessories was $184.0 million during the quarter, down 7.5 percent, and revenue from general merchandise, which includes MotorClothes apparel and accessories, was $72.1 million, down 3.3%, compared to the year-ago period.
Gross margin was 36.7 percent in the first quarter of 2013, compared to 35.9 percent in the first quarter of 2012. First-quarter operating margin from motorcycles and related products was 19.6 percent, compared to operating margin of 16.3% in last year’s first quarter.
Financial Services Segment Results
Operating income from financial services was $71.5 million in the first quarter of 2013, a 6.1 percent increase compared to operating income of $67.4 million in last year’s first quarter. First-quarter financial services results reflect higher net interest income on favorable cost of funds, partially offset by slightly higher provision for credit losses.
Harley-Davidson continues to expect to ship 259,000 to 264,000 motorcycles to dealers and distributors worldwide in 2013, an approximate 4.5 percent to 6.5 percent increase from 2012. In the second quarter of 2013, the Company expects to ship 80,000 to 85,000 motorcycles, in line with shipments of 83,502 motorcycles in the year-ago period. The Company continues to expect full-year 2013 gross margin of 35.25 percent to 36.25 percent. The Company also continues to expect capital expenditures of $200 million to $220 million in 2013.
In the first quarter of 2013, Harley-Davidson incurred restructuring charges of $2.9 million, compared to restructuring charges of $11.5 million in the year-ago period. Upon the expected completion of restructuring in 2013, Harley-Davidson expects restructuring activities initiated since 2009 to result in one-time overall costs of approximately $495 million, including approximately $13 million in 2013. The Company expects savings of approximately $305 million in 2013 from restructuring activities initiated since 2009, rising to annual ongoing savings of approximately $320 million beginning in 2014.
Income Tax Rate
For the first quarter of 2013, the Company’s effective income tax rate was 33.8 percent compared to 35.3 percent in the first quarter of 2012. The lower effective tax rate in the first quarter of 2013 was primarily driven by the retroactive reinstatement of the Research and Development Tax Credit with the enactment of the American Taxpayer Relief Act of 2012. The full-year impact of the 2012 Research and Development Tax Credit was recorded in the first quarter of 2013. The Company continues to expect its full-year 2013 effective tax rate to be approximately 34.8 percent.
Cash and marketable securities totaled $1.15 billion at the end of the first quarter, compared to $1.41 billion at the end of last year’s first quarter. During the first quarter of 2013, Harley-Davidson experienced a cash outflow from operating activities of $108.5 million, compared to an outflow of $73.6 million in the year-ago quarter. Cash flow was affected by a $175 million voluntary contribution to its pension plan in the first quarter of 2013 and $200 million voluntary contribution in the year-ago period. On a discretionary basis, the Company repurchased 2.0 million shares of Harley-Davidson, Inc. common stock during the first quarter of 2013 at a cost of $105.4 million. At the end of the first quarter of 2013, there were 13.5 million shares remaining on board-approved share repurchase authorizations.