As part of its strategic reorientation, BMW Motorrad will be entering the segment below 500cc. BMW Motorrad and the TVS Motor Company have signed a long-term cooperation agreement for this purpose. This was announced at a press conference Monday in Chennai, India.The aim of the cooperation is to join forces to develop and produce motorcycles in the segment below 500cc.
The various stages through to the finished serial production motorcycle will be planned by both partners but implemented with different focus areas on each side leveraging the strengths of both companies. The cooperation agreement involves the two companies each offering their own vehicle derivatives, which will be sold through their own distribution channels in India and across the globe.Both contractual partners commented on the future cooperative venture at the press conference.Stephan Schaller (President of BMW Motorrad) says: “In view of changing motorcycle markets, demographic developments and increasing environmental demands we are expanding our product range so as to tap into fresh growth potential. We have a highly expert and experienced partner in the TVS Motor Company.“This means that in future we will be able to offer vehicles in smaller capacity classes in addition to the BMW Motorrad core segments. Various types of motorcycle are conceivable. They will meet the expectations of a BMW motorcycle in terms of riding fun as well as setting a new benchmark when it comes to stability, agility and performance figures. I regard this long-term cooperation as an important step along the road to profitable, sustainable growth.”Venu Srinivasan (Chairman TVS Motor Company) says: “With BMW Motorrad, we see an ideal long-term strategic partner who shares our core values: focus on quality, engineering prowess, innovation and customer satisfaction. We intend to leverage each other’s strengths to deliver a new series of products offering cutting edge technology for our customers.”The cooperation partner TVS Motor Company is one of the largest motorcycle manufacturers in India with an annual production volume of some 2 million units and a turnover of more than one billion USD. TVS Motor Company is the flagship company of the 100 year old six billion USD TVS Group, which has some 40 companies and holdings in the automotive sector. TVS Motor Company offers the widest range of product in the Indian two and three wheeler industry. The company’s customer inspired engineering approach, has enabled it to introduce a wide product range that caters to all industry segments. TVS Motor Company has international presence in more than 50 countries in Asia, Africa and Latin America.
Hello everyone and welcome once again to Motos and Friends, the weekly podcast brought to you by Ultimate Motorcycling. My name is Arthur Coldwells.
Motos and Friends is brought to you by the awesome Yamaha YZF-R7. The R7 is an amazing supersport machine that is comfortable too! Check out the YZF-R7 at your local Yamaha dealer, or of course at YamahaMotorsports.com.
In this week’s first segment, Senior Editor Nic de Sena goes to the Yamaha MT-10 launch. I have to say, the R1-derived MT-10 is one of my all time favorite street bikes. It’s the perfect balance of instant, usable power, crammed into an agile yet stable chassis. All that is built into an incredibly easy-to-ride package. And I’m not even going to mention it’s ability to wheelie… The latest MT-10 has had some upgrades, so I’m very curious to hear what Nic thinks.
For our second segment this week I chat with Paul Jayson—aka The Motorcycle Broker. Paul has been restoring, collecting, and selling investment grade motorcycles and cars for several decades, and his knowledge and passion for the art of motorcycling seems pretty much unrivaled.
Paul’s quest for total authenticity and insistence on a breathtaking level of detail is incredible. Actually, one of his restorations—a classic MV Agusta—won recently at Salon Privé.
Paul’s take on how the motorcycle market developed globally, and where it’s going, I found fascinating. You can visit Paul’s website at TheMotorcycleBroker.co.uk.
From all of here at Ultimate Motorcycling, we hope you enjoy this episode!