Aprilia Masters: Demo at Willow (Video)

2012 Aprilia Motorcycles

As part of its revamped USA marketing campaign, Aprilia has launched a microsite – Apriliamaster.com.

Besides Aprilia trivia knowledge, an infographic on Aprilia racing, and to find a location to test ride the Tuono V4 naked sportbike, the microsite also features many videos, including the Aprilia Master Club Hero video attached above.

The video documents an event at the Streets of Willow in California, where seasoned men and women motorcyclists demoed some of the 2012 Aprilia motorcycle lineup on the track, including
the Tuono V4, the RSV4, the Dorsoduro 1200, and the Shiver 750.

Aprilia USA says: "What these riders found is that being on an Aprilia is like nothing else – a confidence-inspiring experience that lets one push themselves to a higher level of riding."

Click here to visit the Aprilia Masters site, which was designed to educate and engage visitors in multiple ways.

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Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).