News MAG Acquires Motorcycle Superstore

MAG Acquires Motorcycle Superstore

2012-mag-acquires-motorcycle-superstore

Motorcycle Industry News

Motorsport Aftermarket Group, Inc. (“MAG”), a family of leading brands and businesses in the powersports industry, has acquired Motorcycle Superstore, Inc.

The Oregon-based Motorcycle Superstore, Inc. (“Superstore”) joins with J&P Cycles to create the MAG retail group.

Superstore founder, Don Becklin, assumes the role of president for the new Retail Group, reporting directly to MAG’s Chief Executive Officer, Brian Etter.

Brian Etter says: “We are very pleased to welcome Don and Superstore to our family of companies. Don has a proven track record driving both growth and innovation in a rapidly changing market. I am proud to have him join our leadership team.”

Don Becklin says: “Since founding Superstore 14 years ago, I’ve seen it grow from a humble start-up to one of the nation’s largest retailers in the powersports industry. Joining forces with J&P Cycles and creating the Retail Group represents an exciting new opportunity. Superstore has found a strategic partner that opens the door to more success and growth for all parties involved.”

As president of the new retail organization, Mr. Becklin will oversee operations of both companies from the Superstore headquarters in Medford, Oregon. However, Superstore and J&P Cycles will retain their unique consumer brand identities, and the two companies will continue to operate as separate businesses.

Don Becklin says: “We want to create an environment where both J&P Cycles and Superstore keep their cultures and connection with the customer, while allowing both companies to benefit from the efficiencies and expertise of the group.”

Brian Etter says: “Superstore has developed into an industry-leading powersports retailer by delivering great customer service through their incredible team of dedicated employees. It is a leader in street, sport and off-road motorcycle segments, excelling in the sales of motorcycle helmets, riding gear and tires. These strengths perfectly complement J&P Cycles’ position as the leading retailer in the V-Twin motorcycle segment and the world’s largest source for aftermarket motorcycle parts and accessories.”

The Retail Group remains committed to fostering an environment where Superstore and J&P Cycles can maintain their focus on customer service while continuing to strengthen the working relationship with all its business partners in the motorcycle industry.

Zach Parham (J&P Cycles Vice President and General Manager) says: “I have gotten to know Don during the past year. His story is very similar to how my parents started J&P Cycles and I have a lot of respect for what he has accomplished. The knowledge and experience he brings from online e-commerce will help me and my leadership team grow J&P Cycles in new and exciting ways. This is a new chapter for J&P Cycles and I can’t wait to get started!” Parham says.

Don Becklin says: “I have a lot of confidence in the Retail Group’s prospects moving forward. While the industry has struggled in recent years, our team has thrived by working hard to meet the needs of our customers. Our combined resources will enable us to forge a dynamic new partnership that benefits both companies and our valued customers.”

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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