Triumph Motorcycles to India in 2012

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India Motorcycle News

Following in the two-wheel tracks of Harley-Davidson, BMW Motorrad and Ducati, another motorcycle manufacturer will soon enter the India market – Triumph.

The British motorcycle company says it plans to enter India in 2012, but hasn’t set a specific date, or whether the company will import or assemble there.

Nick Bloor (Triumph Motorcycles UK Chief Executive Officer) says: “India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model.”

Triumph has already set the move into motion by hiring Ashish Joshi as the managing director for India Triumph; Joshi recently worked for the India-based Royal Enfield. Triumph says Joshi has 16 years experience in the Asian and European motorcycle markets.

Nick Bloor says: “The appointment of Ashish Joshi is a signal of our seriousness about success in India. I wish him the best and look forward to comprehensive growth from the Indian market.”

Triumph Motorcycles is the British motorcycle marquee that produces a wide range of sport, cruiser and touring motorcycles that are all designed to provide outstanding motorcycling experiences.

First established in 1902 and now located in Hinckley, Leicestershire, England, Triumph has set the pace with many historical motorcycles.

From the storied Bonneville to the class-leading Speed Triple, the Triumph offers a blend of design, character and performance that result in truly distinctive motorcycles.

Today, Bloor Holdings Ltd. solely owns the company and its North American operations are based in Atlanta.

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