The Urbana, Illinois-based motorcycle retailer will now offer a complete range of new and pre-owned BMW motorcycles, parts, accessories and rider apparel, as well as service by a BMW-certified master technician.The dealership, located at 1602 N. Lincoln Avenue, has been a well-established motorcycle retailer since 1976. Now, owner Sam Selle is hoping to make BMW its bestselling brand. Selle began working in the parts department as a teenager in 1969 before purchasing the dealership in 1976.Sam Selle says: “Adding the BMW brand is the crowning touch to our business. Rider demographics indicate that there are a large number of BMW enthusiasts in central Illinois. We are eager to serve them.”For those new to motorcycling or those needing a refresher course, BMW Motorcycles of Urbana has an affiliation with the highly respected University of Illinois rider program, which offers beginner and advanced motorcycle training courses.BMW Motorcycles of Urbana will offer special events throughout the year, including special demo and charity rides. An open house and poker run held June 4 attracted 150 participants and raised over $1,000 for St. Judes Children’s Hospital.For more information about BMW Motorcycles of Urbana, visit bmwmotorcyclesofurbana.com or contact Sam Selle, owner, at 217-328-5005 / firstname.lastname@example.org.