2011 AMA Arenacross: Season Review


2011 AMA Arenacross

As the 2011 AMA Arenacross Series came to an official close April 9, the sport watched Babbitt’s Monster Energy/TiLUBE Kawasaki presented by Maxxis’ Tyler Bowers race to a near-perfect season with 12 wins to earn his first Arenacross class championship.

Fans also witnessed TUF Honda-supported rider Vicki Golden make history as she became the first female in the sport’s 27-year history to qualify for an Arenacross Lites class main event, and in doing so finished within the top 10.

Throughout the 2011 season, the AMA Arenacross Series drew over 170,000 fans, averaging 12,200 fans per race.

On the television side, SPEED TV will broadcast 26 hours of AMA Arenacross Series action, with 13 one-hour segments and 13-repeat broadcasts. In addition to the racing action, each broadcast brings fans behind the scenes as well as showcases the current and rising stars of the sport.

With the expanding realm of digital and social media platforms, arenacross.com received nearly 500,000 page views from early fall to present, boasting a 17% increase from the prior season. The AMA Arenacross Series Facebook fan page currently has almost 20,000 “likes”, which is a 220% increase from the previous season. Arenacross’ YouTube video database has also yielded record-high numbers, receiving nearly 150,000 views from early fall to present.

Golden’s entrance into the world of an all-male dominated sport attracted attention from some of the major media platforms, including the Associated Press, USA Today, ESPN.com, Sports Illustrated, Washington Post, as well as the industry’s top publications such as Racer X, Transworld, and MotorcycleUSA. Throughout the 2011 season, the AMA Arenacross Series generated over 280 highlights on local TV programs and 124 print/web features within local markets.

The second annual Amateur National Arenacross Championship (ANAC) took place on May 8 with its debut from Las Vegas’ South Point Hotel & Casino’s state-of-the-art South Point Arena. A total of 120 of the nation’s fastest amateur riders from four different regions of the country, divided into 24 classes, battled one another for a shot at an AMA National title. Overall, 23 riders walked away with this notable honor of being crowned an AMA National champion.

Jayme Dalsing (AMA Arenacross Series Director) says: “It was a great season from start to finish. We saw both veterans and young guns taking wins and making runs at the title this year. On the year we had five different winners which was great for competition but in the end it was 20-year old Tyler Bowers that showed his dominance in Arenacross.”