Motorcycle Industry News
Jardine Performance Products has retained Acorn Woods Communications to help out in their social media, PR, advertising and communications efforts, the exhaust company reported Thursday.
Jardine, a leadership line in motorcycle exhaust products for many years, will use Acorn Woods Communications to help spread the message about quality Jardine products such as the RT99 and RT94 motocross and off-road lines.For Sport Bike enthusiasts, Jardine makes the RT5, GP1, RT-One Slip-ons, Bolt-ons, and Full Systems. For twin riders, Jardine offers up the Rumblers line of high quality and beautiful pipes, as well as a variety of hard parts and performance products such as the Pro tune 3 fuel programming device.Rick May (President and CEO of Jardine) says: “We make innovative and extremely high quality products here at Jardine. With the addition of Acorn Woods, we will be able to communicate our message more effectively. We have a broad customer base that, to us, is part of our family.“Acorn Woods will help us interact with our customers on an almost one-on-one level. This in turn will help us to share some of our new product efforts as they are developing, our racing activities, and some of the really fun and exciting things we have going on over here day to day.”Brant Russell, Vice President of Acorn Woods Communications, feels that this is a perfect addition to their client base.Brant Russell says: “We have a lot of experience in the performance exhaust end of the aftermarket and feel that this is a really good fit for us. Jardine has an altogether great company culture, and a really exciting product line up… it will be a pleasure helping to communicate this to the enthusiast segment and industry as a whole.”