News Jesse James Starts El Jefe Entertainment

Jesse James Starts El Jefe Entertainment

Jesse James News

Jesse James is known for two things: West Coast Choppers and extreme motorsports entertainment.

The founder and CEO of West Coast Choppers always dabbled in the entertainment side of things, but James wouldn’t be fully absorbed until troubles began with his custom motorcycle shop.

Once within the entertainment industry, though, Jesse James quickly made a name for himself through pushing the limits of motorcycles, cars and whatever else had a motor (the up-and-down relationship with Sandra Bullock also helped). His biggest appearances on television were his reality Spike hit Jesse James is a Dead Man, and then Monster Garage on Discovery Channel.

These hit shows arrived through the company Jesse James began in 2004, Payupsucker Productions (yes, that’s the tattoo on the palm of Jesse James above). Besides the former mentioned shows, Payupsucker also produced other insightful shows such as History of The Chopper, Iraq Confidential With Jesse James (Discovery Channel), and Jesse James: Blacksmith (History Channel).

And this week, Jesse James’ Payupsucker Productions has combined with another motor-sports video entertainment company, Circle King Networks (CKN), forming the all-new El Jefe Entertainment.

The two company’s have discussed arrangements for a year, and now the 25-year-old CKN and Payupsucker will  “develop, produce and distribute exciting, authentic motor-sport based and car enthusiast entertainment.”

El Jefe Entertainment will produce a series of movies and related products, and will be available on DVD, Pay Per View, direct and mobile formats.

Jesse James (CEO of Payupsucker Productions) says: “El Jefe Entertainment is an opportunity for me to share with the fans the two things that I love so much, building and racing. With these new videos, I hope to bring the how-to series they’ve been asking for.

“I am at a point in life where I want to give away my skills. I want these videos to inspire others to make their own cool creations. This venture will also give people a shot-gun view of the crazy, out of control world of off-road racing that I live for.”

Jeffrey B. Grubert (CEO Circle King Networks) says: “Millions of people love Jesse James; he is a modern day master craftsman and the ultimate motor sports enthusiast.

“Circle King Networks is excited to collaborate with Jesse James by launching El Jefe Entertainment and honor his unique vision and talent in a manner that provides millions the opportunity to learn from and experience more of Jesse’s continued influence.”

For more, check out El Jefe Entertainment, LLC.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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