Motorcycle Types Cruiser Indian Motorcycle Acquired by Polaris

Indian Motorcycle Acquired by Polaris

Motorcycle Industry News

On Tuesday, Polaris Industries Inc. announced the acquisition of the iconic American V-Twin brand, Indian Motorcycle.

Polaris, which manufactures another American icon of cruisers and touring machines, Victory, says the business was acquired from Indian Motorcycle Limited (“IML”), a company advised by Stellican Limited and Novator Partners LLP, U.K. private equity firms.

As of Tuesday, terms of the transaction were not disclosed.

Scott Wine (CEO of Polaris Industries, Inc.) says: “We are excited to be part of the revitalization of a quintessentially American brand.

“Indian built America’s first motorcycle. With our technology and vision, we are confident we will deliver the classic Indian motorcycle, enhanced by the quality and performance for which Polaris and Victory are known.”

Polaris says “Indian will operate as an autonomous business unit, building upon the potent combination of Polaris’ engineering acumen and innovative technology with Indian’s premium brand, iconic design and rich American heritage.”

Stephen Julius (Chairman of Indian and Managing Director of Stellican) says: “We are delighted to have reached an agreement with Polaris. Polaris will utilize its well-known strengths in engineering, manufacturing, and distribution to complete the mission we undertook upon re-launching the brand in 2006: harness the enormous potential of the Indian brand.

“Polaris is the most logical owner of Indian Motorcycle. Indian’s heritage brand will allow Polaris to aggressively compete across an expanded spectrum of the motorcycle market.”

Polaris says Novator Partners LLP is a London based alternative investment firm founded and led by the investor Thor Bjorgolfsson.

Thor Bjorgolfsson said “After a troubled past, our goal was to bring the legendary Indian bikes back on the roads. The initial phase of that project is done and now our great partners at Polaris will carry on the work to realize the full potential of this classic American brand.”

Further details are expected to be released this week.

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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