Motorcycle Types Cruiser Harley Insurance Sponsors AMA Flat Track

Harley Insurance Sponsors AMA Flat Track

Harley-Davidson Racing News

Harley-Davidson Motor Company announced Thursday that Harley-Davidson Insurance has entered into an agreement with AMA Pro Racing to become the title sponsor of the AMA Pro Flat Track Championship and the official insurance of the series.

Beginning with Thursday’s opening round of the 2011 AMA Pro Flat Track season at Daytona International Speedway, the series will be known as the AMA Pro Harley-Davidson Insurance Flat Track Championship.

In addition to the title sponsorship, Harley-Davidson Insurance will also provide $100,000 in rider bonus awards for participants in the Grand National Championship, based on final season standings. To be eligible for the bonus award, each Expert level rider must display a Harley-Davidson Insurance logo on his or her riding gear and on their front number plate during all series events.

Steve Piehl (Harley-Davidson Director of Custom Service) says: "Harley-Davidson’s history with dirt track racing goes deep into the roots of the sport and we are excited to step up our involvement though this Harley-Davidson Insurance title sponsorship.

"We think the loyalty of flat track fans makes this series the perfect venue for Harley-Davidson Insurance, which is designed exclusively for Harley riders, to reach a large fan base of passionate motorcyclists."

David Atlas (AMA Pro COO and Managing Member) says: "We’re thrilled to welcome Harley-Davidson Insurance as AMA Pro Flat Track’s new title sponsor, and by extension the entire Harley-Davidson family. The company has long played a hugely important role in the history of this sport, and their investment in our 2011 series proves they’ll continue to do so in its very bright future."

In addition to the series title sponsorship, Harley-Davidson Motor Company will separately provide a $66,000 season contingency fund for Twins riders who compete on Harley-Davidson motorcycles in the series’ twelve Twins events. The Twins event contingency will pay out a total of $5,500 in contingency per event to the First through Eighth place positions.

The breakdown of the Harley-Davidson Insurance $100,000 Grand National Championship points-fund is as follows:

Champion: $20,000
2nd: $14,000
3rd: $12,000
4th: $10,000
5th: $9,000
6th: $8,000
7th: $7,000
8th: $6,000
9th: $5,000
10th: $4,000
11th: $3,000
12th: $2,000

For more information on Harley-Davidson Insurance, visit For more information on AMA Pro Racing Flat Track series, visit

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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