Daytona Bike WeekHot Leathers is packed up and headed to the hot beaches of Daytona for ten days of total motorcycle ecstasy at this year’s 70th Anniversary of Daytona Beach Bike Week.
The industry leader in motorcycle apparel will be making their yearly trek to Daytona and is eager to make their presence known at this year’s celebration.And if you’re planning on heading to Daytona Beach Bike Week make sure to keep an eye out for the distinctive and sizzling styles of Hot Leathers one-of-a-kind merchandise. Visit the Hot Leathers website to access a coupon for $10 off any purchase over $50, valid only during Daytona Beach Bike Week.With an estimated 500,000 bikers rolling through the hot sands of Daytona Beach from March 4-14, this year’s 70th anniversary celebration of Daytona Beach Bike Week is sure to be a once-in-a-lifetime experience. In addition to a potentially record-breaking crowd, there will also be a number of trendy parties and an impressive array of bikes, rides and entertainment.One of the most anticipated celebrations during Daytona Beach Bike Week is Biker Fusion. The Seminole Hard Rock Roadhouse along with an array of motorcycle industry elite will once again be teaming up for the fourth installment of the yearly Biker Fusion event and Hot Leathers is a proud presenting sponsor. Held on Thursday, March 10, this year’s event boasts an impressive lineup that includes a live auction, dazzling entertainment and a display of great bikes from a remarkable cast of builders.In addition to being a presenting sponsor at the event, Hot Leathers will also be teaming up with celebrated motorcycle artist and photographer, Michael Lichter to unveil Lichter’s 11th annual Motorcycles as Art exhibit logo and theme. Hot Leathers has been hard at work creating and perfecting the logo for the internationally renowned and highly anticipated 11th Annual Motorcycles as Art exhibit, which is sure to be a significant highlight during Sturgis Rally Week 2011.Known for its hot parties, hot bikes and hot biker babes, Hot Leathers will also be shooting their online model search winners during Daytona Beach Bike Week. Virtually searching the country far and wide for models that depict the spirit of Hot Leathers, the lucky winners will not only receive one of the outfits that they model, they will also be featured in an array of Hot Leathers media and will get to experience their very own photo shoot.Daytona Beach Bike Week is also the official launching pad for Hot Leathers’ fundraising partnership with Soldiers’ Angels. Continuing in its rich tradition of charitable giving and U.S. military support, Hot Leathers is teaming with Soldiers’ Angels to ensure that no soldier goes unloved or unappreciated. Soldiers’ Angels is a volunteer-led non-profit that provides aid and comfort to active servicemen and women of the U.S. military as well as veterans and their families. Since its inception in 2003, Soldiers’ Angels has supported over tens of thousands American military personnel stationed throughout the world.As a result of their partnership, Hot Leathers will be giving rally-goers across the country the opportunity to show their support for U.S. troops by donating to Soldiers’ Angels in $1, $5, and $10 increments, as well as the chance to send personalized messages directly to the troops.Hot Leathers’ impressive selection of merchandise will also be showcased at a number of featured locations including Main Street, the International Speedway and the Cabbage Patch. Wherever you find yourself during Daytona Beach Bike Week, a Hot Leathers location is sure to be nearby. Additionally, Hot Leathers will be the official merchandiser for the renowned bike festival.