News 2010 BMW S1000RR & Concept 6 Awarded

2010 BMW S1000RR & Concept 6 Awarded

BMW Motorcycles

The annually presented GOOD DESIGNTM Award for 2010 went to a full quartet of motorcycles and vehicles: the BMW S1000RR, the BMW Concept 6, the BMW 5 Series Sedan and the MINI Countryman.

This most prestigious of international honors yet again recognized the exceptional standard of BMW Group Design. The prizewinners’ products will be exhibited as part of the annual GOOD DESIGN SHOW to be held in June 2011 at the Chicago Athenaeum.

The world’s oldest and most distinguished design award was called into being in Chicago in 1950 by the architects Eero Saarinen, Charles and Ray Eames and Edgar Kaufmann Jr., and is presented to this day by the Chicago Athenaeum and the European Centre for Architecture, Art Design and Urban Studies.

For six decades now, this coveted prize is conferred on designers and manufacturers for particularly innovative and visionary products, concepts and ideas that reach beyond the bounds of ordinary product design. Not the least of its aims is to raise public awareness of contemporary design and related sustainability issues.

The selection of award winners is based on the criteria of function and aesthetic as originally laid down by Saarinen and Eames, and is complemented by an environmental stipulation for sustainable design, in keeping with the times.

In 2010, an independent jury of design experts and architects made their selection from a record number of submissions from 37 different nations, and picked out more than 500 product and graphic designs to receive the GOOD DESIGN Award.

The highly dynamic design of the BMW S 1000 RR displays its racing bike heritage in a frank and authentic manner. Its flat and sportive front-end design features the hallmark asymmetrical BMW headlight arrangement that reiterates the look of the endurance racers (24-hour events).

The BMW Concept 6 design study persuaded the jury with its highly contrasting composition: while the lower half of the motorcycle reveals its mechanical underpinnings, the sensually tactile surfaces invite some close interaction with the driver. The two levels are fused by an organically designed air flow system.

The unique quality of BMW Group Design has been repeatedly recognized in the past by the GOOD DESIGN Award. In 2008, for example, the award went to the BMW 3 Series Convertible, the BMW 1 Series Coupé and the MINI Cooper S Clubman, as well as four BMW motorcycles.

The year 2007 saw the new BMW X5, the BMW 3 Series Coupé, the new MINI and a further three BMW motorcycles win the GOOD DESIGN Award. And it isn’t the first time the BMW 5 Series Sedan has been crowned: its outstanding design won over the jury of the internationally renowned red dot awards in 2010, secured the coveted iF Product Design Award in 2011, and – with the 2011 Design Award of the Federal Republic of Germany – captured the country’s most prestigious prize for exceptional product design.


Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

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