Healthy Heroes, LLC is proud to announce the sponsorship of Ant Racing Motorsports and AMA Supersport racer James Rispoli.
The company’s commitment launches at the world famous Daytona International Speedway in March. The company’s SHAKTI Warriors brand will be promoted through the AMA Pro Racing national series exposing the SHAKTI Warriors brand to youngsters throughout the USA.
Lane Jabaay, founder and CEO, is a veteran C-level executive and entrepreneur who focused her time in the technology and wellness industries for the last 15 years. Born from conversations with Marvel Comics, she decided – "kids would follow superheroes anywhere, so why not lead them in a positive direction?"
SHAKTI Warriors represents her vision for a healthy lifestyle and entertainment brand for kids. Rather than passive observation, their Super Hero series (written by industry legend, Len Wein – creator of X-Men’s Wolverine and Storm and more) "calls kids to positive action."
These modern day super heroes are a grounding force in children’s lives. Their mission is to enroll kids all over the country to develop a Hero’s Body, Hero’s Mind, Hero’s Heart and Hero’s Community.
Lane Jabaay says: "I am very excited about the possibilities that will be created through our sponsorship with Ant Racing Motorsports. David is passionate about his program and we feel the AMA Pro Racing platform will provide an excellent avenue for our 2011 brand awareness campaign.
"I’m particularly excited to be working with James ‘the Rocket’ Rispoli. He’s exciting because at such a young age, he already possesses amazing super hero and super human skills both on and off the track. I know he will be an excellent role model for our brand and will attract young people from all walks of life. It’s going to be a thrill to work with their entire team this year."
David Ashi (Ant Racing Motorsports Owner) says: "It’s great to have Lane and the SHAKTI Warriors entertainment program on board this year.
"It’s empowering to know that our "can-do" race program will be exposed to kids all around the country and that our involvement with the SHAKTI Warriors brand will make a difference in their lives."
James Rispoli says: "When we discussed me being the role model for a new franchise of superheroes I was speechless. To have the honor of representing a brand that has so much integrity and meaning, and to know my actions both on and off the track will help so many other kids is overwhelming right now. It’s going to be one fun and exciting season for sure and I can’t wait to get started."