Motorcycle Types Cruiser Sturgis: Nordbye Stays Director of Buffalo Chip

Sturgis: Nordbye Stays Director of Buffalo Chip

2010-sturgis-nordbye-stays-director-of-buffalo-chip (1)

Sturgis News

The folks at the Legendary Buffalo Chip, Sturgis’ premier entertainment venue and motorcycle travel destination, know a good thing when they see it. A new five year contract has recently been drawn and approved for sponsorship director, Lon Nordbye.

The contract will begin as Nordbye prepares for the Buffalo Chip’s 30th anniversary in 2011 and will end in time for the Sturgis Rally’s 75th anniversary in 2015.

Rod Woodruff (President of Buffalo Chip) says: “Lon has a wealth of expertise and a track record of driving results for some of the top corporations in the United States. There are few professionals who have the skill set and hands-on experience in the Sturgis Rally market that Lon brings to our venue and events.”

An impressive track record thus far, under Nordbye’s guidance the Buffalo Chip has increased corporate sponsorship sales two-fold, providing the Chip with an impressive roster of collaborators including Anheuser Busch, Interstate Batteries, Progressive Insurance, Lionsgate Entertainment, Victory Motorcycles and many more.

In addition to corporate sponsorship, Nordbye has also been credited for having a hand in creating and developing the highly successful Legends Ride charity event and most recently the “2K10 Challenge” which paired leading industry businesses and education in a ground-breaking custom bike build project.

Outlined in the new contract, Nordbye’s responsibilities will include overseeing the development and management of the Buffalo Chip’s growing portfolio of national and international marketing partnerships in addition to event marketing and the publishing of the Chip’s consumer program, the Buffalo Chip Gazette-Sturgis Rider News.

A native of Rapid City, South Dakota, Nordbye has recently set up a satellite office in Sioux Falls in order to take advantage of the regional accessibility to his clients.

Lon Nordbye says: “It is a privilege to continue my work at such an iconic venue as the Legendary Buffalo Chip. The goal for The Chip and our partners simply stated is to enhance the experience of our mutual customers with the partnerships we have and those that are developing. It’s going to be an exciting run to the 75th.”

Ron Lieback
Ron Lieback
One of the few moto journalists based on the East Coast, Ron Lieback joined the motorcycle industry as a freelancer in 2007, and is currently Online Editor at Ultimate Motorcycling. He is also the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).

2021 Husqvarna FS 450 First Look (8 Fast Facts for Supermoto Racing)

The 2021 Husqvarna FS 450 will hit the supermoto tracks with a few significant updates over last year’s model, with the Austrian brand focusing...

2021 Indian Challenger Lineup First Look: Photos, Prices, and Colors

The performance-oriented Challenger bagger lineup from Indian returns for 2021, with three models to choose from. All three 2021 Indian Challenger models get the...

2021 GasGas Motocross Lineup First Look (Specs and Photos)

When under Spanish ownership, GasGas was never known as a motocross brand. However, under the guidance of Pierer Mobility AG and Bajaj Auto—the owners...

2021 Indian Chieftain Lineup First Look: 3 Big-Inch Baggers

There are three baggers in the 2021 Indian Chieftain lineup, with just a few changes to the motorcycles this year. There are new colors,...

2021 GasGas Trial Lineup First Look (8 Fast Facts: 3 TXT Racing Models)

The first GasGas motorcycles of the Pierer Mobility AG and Bajaj Auto era have arrived. Those who were expecting wholesale redesigns of the line...

Lieback’s Lounge: This Will All Pass [Thoughts on Simic and Motorcycles]

There is a menace in the air Of tragedies in the making. These lines are from "Late September," written by the American minimalist poet Charles Simic....