Levi CEO Elected to Harley-Davidson Board

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Motorcycle Industry News

Harley-Davidson, Inc. (NYSE: HOG) announced today the election of John Anderson to the company’s board of directors, effective Oct. 1. Anderson has served as President and Chief Executive Officer of Levi Strauss & Co. since 2006.

Barry K. Allen (Harley-Davidson Chairman) says: “Like Harley-Davidson, Levi’s is one of the world’s most highly-regarded brands. John’s rich experience with international operations and growing the Levi’s brand globally adds valuable expertise and an important dimension to our own focus on global growth for the Harley-Davidson brand.”

Anderson has wide-ranging expertise in merchandising, marketing and operations. Among other leadership positions in his 30-year career with Levi Strauss & Co., he has served as President of the company’s Asia Pacific Division; President of its Global Sourcing Organization; President of Levi Strauss Canada and Latin America; interim President of Levi Strauss Europe; and Vice President of Merchandising and Product Development for the U.S. Levi’s brand.

Anderson’s election by board action to a term expiring at the company’s 2011 annual meeting of shareholders expands the Harley-Davidson board to 13 directors.

Levi Strauss & Co. is one of the world’s largest branded apparel companies and the global leader in jeanswear, marketing its products in more than 110 countries worldwide.

The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s, Dockers, Signature by Levi Strauss & Co. and Denizen brands.